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What is your retention strategy for your SaaS?
Thinking only of growth in marketing will not bring true growth without retention strategy in place.
What is your retention strategy?
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Vlad Golub
We prioritize customer satisfaction, constant communication and improving our product based on feedback. Happy customers = happy company.
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@realvladgolub How do you know if a customer is happy. What is the metric you are going after here?
"Set a single pricing model to charge for 36 months only."
It's a joke, to be honest, I don't think there should be a strategy, the only way to keep users is a "quality product" 1) providing value and 2) making them feel happy in using it.
but love to hear other opinions to open my mind...
In the simplest form, customer retention(https://www.corefactors.in/blog/...) is a metric to measure the percentage of customers you retained over some time and it helps you understand customer satisfaction with the product or service that you provided, their re-purchase behavior, and their bond with the brand.
The strategies for customer retention For SaaS are Define clear exceptions, offer connected upsell, create a communication schedule, etc.