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What makes an effective landing page?
What components contribute to the effectiveness of a landing page? Is it engaging visual design, compelling copy, clear call-to-action, optimized loading speed, or user-friendly navigation?
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Ashna S
I love Julian Shapiro's take on effective landing pages -
-> Increase desire
-> Decrease labour
-> Decrease confusion
I would add that good landing pages speak to the right audience, address their hesitations and go beyond the "Buy Now" CTA.
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The effectiveness of a landing page is contributed to by engaging visual design that captures attention, compelling copy that resonates with the target audience, a clear call-to-action that directs user behavior, optimized loading speed that ensures a smooth user experience, and user-friendly navigation that enables easy access to information.
@chary_cox15 Absolutely, I couldn't agree more! The elements you've highlighted are all crucial components that collectively contribute to a landing page's effectiveness.
Clear CTA, clear product differentiation and okay user experience are the way to go!
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