Great question! This one comes up a lot whenever you're pitching anyone it seems
If it's a question of the differentiated product, I've created 20+ blog posts that break down exactly how our product is different from other products in the space (and how they complement each other)
But in my mind, the real differentiator is just the people! A business is run by people, so inherently you're just getting a different culture and experience with every team/company you work with. It's not just THAT you get customer support, it's the way that is delivered, the overall experience, and how that comes together with brand and culture.
At least those are my 2 cents and wandering thoughts about this question. Curious to hear what others think / say!!
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Kahana