It varies greatly depending on each startup or product. It's also essential to understand in which stage of its life it finds itself since not all distribution channels are feasible.
If it's in an early stage, the ideal approach is organic growth, influencers, affiliates, having a visible and trustworthy brand persona. Launching ads and similar tactics.
For more established brands, channels like SEO, advanced YouTube ads are vital to increase brand authority and recognition.
What stage is the product you want to expand currently in?
You need to have a good plan and knowledge about it. If anyone is looking for some information, I highly recommend this post: https://forem.dev/hanklifebetter...
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