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Stephane Jauffret

What other distribution channel worked for you for a BtoB SaaS?

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We’re launching a btob app, called WeTransform, aimed at developers and CTOs, as well as data analysts /finance. It is a file import tool that also transforms data. We have tried Google ads with moderate success. Apart from Product Hunt, what other channel has worked for you to bring initial customers? Thanks a lot PH community 🙏🏻

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Arthur Leclercq
Cold mailing and LinkedIn ads
Stephane Jauffret
@arthur_leclercq great thank you Arthur. I tried Linkedin ads in the past with no luck and will the again.
Arthur Leclercq
@stephane_jauffret It brought us a lot of traffic on the website which is a first good step, if your website is well structured you should be able to retain them. LinkedIn ads is not that expensive we achieved a Cpc of around 2$ while it was a really small audience
LinkedIn outreach has been a successful distribution channel for many B2B SaaS companies. It allows for personalized communication and direct engagement with potential customers in your target market. Problem: Many developers and CTOs struggle with creating and publishing consistent and engaging content across multiple platforms. Contentify can help solve this by utilizing AI agents to automate the creation and publication of content on social media, blogs, and websites. It can help users tailor content to align with their brand identity and marketing goals, ultimately improving their online presence and engagement strategies. Try Contentify AI for Free here: just look up Contentify AI
Chris
We've had great success with LinkedIn ads targeting specific job titles in our B2B SaaS space. It's been a great way to reach decision-makers directly and drive qualified leads. Best of luck with WeTransform!
Stephane Jauffret
@chris_prosopo awesome thank you. I tried it in the past with no luck. I will give it another shot 🙏🏻
Debarpita Sen
I still think there's no better distribution channel than SEO itself! Optimize your website with long tail keywords relevant to your industry, and you will not only see traffic on your site but also genuine inbound leads.
Olie Fullin
Webinars and Online Workshops, These can be a great way to demonstrate your product's value and engage with potential customers.
Gurkaran Singh
Have you considered leveraging LinkedIn to showcase WeTransform to the tech-savvy audience of developers and CTOs? It's like networking at a coding conference, but without the awkward small talk!
Stephane Jauffret
@thestarkster I was under the impression that LinkedIn does not have such a big developer audience. No?