What's the biggest marketing trend you foresee in the coming year?

Personalized marketing using AI and data analytics will be a major trend. Tailored content builds stronger connections with customers, enhancing experiences and driving better engagement and conversions.

As we look ahead to the coming year, the marketing landscape is expected to witness several exciting trends. One significant trend that stands out to me is the increasing integration of AI (Artificial Intelligence) in marketing strategies.

I think the biggest trend will be the use of artificial intelligence and machine learning to personalize marketing messages to consumers. This will allow companies to target their audiences better and deliver more relevant and effective messages.

People want to watch short videos. They no longer want to read text or look at beautiful pictures. This strongly influences TikTok and Stories.

Personalization is going to go big, even more so than now.

Marketing has finally moved to social networks.

B2B marketing individual creators People trust people. People like people. That's why we will see more individual creators that will create content, get an authority on behalf of their company and will build an audience that will connect with the brand itself.

Not sure if it'll happen this year, but I think we're going to see the rise and decline of AI-boosted marketing content happen faster than most people are expecting. And it's going to be a dumpster fire when we get there because everyone is using essentially the same ChatGPT cheatsheets to direct content. Maybe it's the writer in me, but the copy coming out of ChatGPT makes my cringe. Don't get me wrong, it's great for sparking inspiration or general idea generation... but relying on it for a soups to nuts marketing solution is, frankly, boring. And it'll show...

I am here for the comments, the general trend seems to be "personalised marketing" - I wonder how brands are going to achieve that?

Strangely enough, I think direct mail will make a comeback. It’s pretty unique in its ability to target an audience and have physical attributes. It currently has the best response rates, and less competition. I think that’s because it’s complicated and expensive. With automation and AI someone is goin go to figure out how to make it more affordable and easy. When that happens I think there will be a huge surge.

Engaging and maintaining multiple niche audiences has become much easier. I think that's the most effective way to use personalized marketing. What do you think? @shaur_ul_asar

We believe that personalized learning experiences will be the biggest marketing trend in the coming year. Customizing educational content to meet individual needs and preferences is becoming increasingly important, and it's something we're passionate about at ProApp. Speaking of which, we've recently launched our edtech application, ProApp, which offers personalized learning paths for design enthusiasts. You can check it out on Product Hunt here: (https://www.producthunt.com/prod...) Feel free to explore and let us know what you think!

I feel like the biggest marketing trend that will be taking over every platform will be original video content from users. TikTok really changed the marketing and advertising world, pushing people to create more human-integrated content

As the proud owner of Logomakerr.ai, I'm thrilled about the potential of influencer marketing as the top trend in the coming year! Our AI-powered logo design platform creates logos in minutes, empowering startups and small businesses with incredible branding packages. Partnering with influencers in the design space will showcase our stunning logo designs to their followers, creating a buzz and driving more traffic to our website. By tapping into their influence, we'll reach a wider audience and attract more businesses looking for top-notch branding solutions. It's a win-win for both the influencers and us! Moreover, through influencer marketing, we'll encourage user-generated content. Running creative contests will inspire our customers to share their logo creations and experiences with Logomakerr.ai on social media, further enhancing our brand reputation and attracting potential customers. The power of word-of-mouth marketing and influencer partnerships is set to propel Logomakerr.ai's growth in the coming year significantly!

It has to be Personalized Marketing. By taking leverage of AI and data from the web, personalized marketing is bound to revolutionize the way businesses connect with customers. This will be a key factor in delivering exceptional customer experience and will lead to improved engagement. Note that it's becoming hard to personalize marketing because of the great wall of Apple and their new privacy walls. But I do think people will welcome the idea of tracking their cookies and behaviors to experience ads related to what they wanna purchase.

The biggest marketing trend I foresee in the coming year is the rise of AI-powered personalized advertising.

I expect marketing activities based on innovative technologies, such as AI, Metaverse, AR, VR, and perhaps even an increase in the use of blockchain-based technologies, such as NFTs, to begin to take hold. It will certainly be a big year for artificial intelligence.

Definitely we will see even a bigger upsurge in AI in marketing (and customer support) which will also influence a higher interactive contact. Exciting times!

Definitely more personalization with the help of AI

Personalized and interactive content