What's the first thing that motivates you to upvote a product launched on Product Hunt?

Hi there, Every day we see dozens of amazing products launching on Product Hunt. Sometimes animated logos, sometimes the name of the product, sometimes the images in the gallery attract our attention at first glance and we upvote the product before we review it. Some users really take the time to review the products and press the upvote button if they decide that it is really functional. So, what is the process of pressing the upvote button for you? What do you pay attention to first? Let me know your ideas!