What’s the most challenging part about marketing?

For me, it's capturing the attention of an ever-distracted audience in a crowded and competitive landscape🥲

To make marketing generate profits, not losses.

Gaining relevant information about the audience / Engaging with the audience in a non-marketing way

Definitely standing out from the crowd as a new business.

Creating a community

Understanding the whole customer journey and set a efficient strategy according to customer data. It's complicated, making a desicion correctly is really hard.

Understand & find your audience and try to stand out from the competitors.

Finding the right messaging that resonates with your target audience can be a real challenge. You've got to strike a balance between explaining your product's unique value proposition and keeping it simple enough for people to quickly understand.

Understanding your audiences - sounds simple in paper but hard to execute well in practice. All else is built upon this.

Understanding and applying behavioural psychology! Also, growing a thick skin takes strength!

finding the right user becoming our customer

To find right balance between cost spent and customer acquisition :)

👇🏼[TLDR for all the Goldfish attention spanners out there lol]👇🏼 Staying authentic in a noisy world of fake engagement and copycats [Long version] The most challenging part of marketing for me is holding on to my authenticity. Nowadays, it seems like social media is all about who can shout the loudest, leaving little room for celebrating diverse voices and unique perspectives. It can be really disheartening to see so many people resorting to fake engagement or just mimicking what's already successful. Finding and maintaining authenticity takes time, but it's crucial in a world filled with AI bots and copycat marketers.

That marketing is such a broad arena and how it brings value varies from company to company. Especially when you are a one-person marketing team that both have to think strategy in terms of what direction you should direct your efforts, then tactics and how you execute on a technical as well as a structural level. Furthermore depending on the organisation, there is also internal stakeholder management. Are the other departments aligned with your strategy? Does management see value in what you are doing? How do you communicate what resources you need and what ROI it brings?

Implementation of the plan into action