For a startup like ours.. we're doing things that don't scale. In most cases its white glove onboarding with face to face video calls to help onboard, setup and start using. Our current launch on PH with inorbit.io has a new version of onboarding that have some self serve components, however we do give a way for users to contact us directly.
"There is a fundamental statement about your customers’ behaviour: mental or cognitive energy of the person is a very limited resource and organically you are trying to avoid any invaluable loss of it." - less friction and more "wow moments".
My full article: https://www.mindtheproduct.com/h...
You build an introduction video.
I'm just onboarded, most of the users sign up first to test/check out your product, its capabilities, functionalities, etc.
Also, somewhere there is a hesitation towards trusting the product and putting your money, why? Because I don't know the team or a face to attach it to.
Get rid of all that and also create a connection from step 1.
Ps. You can also use this connection to send emails from a particular person which would be recognized instantly and will have a more open rate.
InOrbit.io