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What's the *one* thing you wish you'd known at the start?
Hindsight isn't always useful...
.... unless you share it with others who can learn from your experience.
So I'll start¹ – I wish I'd known that "getting customers" has nothing to do with "having a great product"... and of the two - "getting customers" has to come first!
What's the *one* thing you wish you'd known at the start of your journey?
¹ I'll add more detail in the comments if it's helpful.
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Laura Linham
Would like to hear more? And how do you get customers without a great product?
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Ah, @laural - you sell them the *promise* of a great product.
If you think you have a great idea, I reckon you can generate a lot of proof with a good lander and an email list... to build up an audience before you've even started coding.
With the three products we're launching next week, we've spent nearly *four years!* creating a super-cool data model that can make these products do what they need to do... without really validating that we can build an audience. That's a super-scary place to be.
There's always a next step, even if you've already taken the last few. People are worth a million words (in reality, at least), and overcoming your fears is a piece of cake if you have some advice to help you out.
Understand your goals, learn how to be effective and grow your skills to complete what you need to do.
