The Rare Breed Trigger is a special upgrade for guns that makes shooting smoother and more accurate. It is well-made from strong materials, so it lasts a long time and works well even with lots of use. Many gun owners like it because it feels better to use than the standard trigger that comes with the gun.
I remember this hilarious campaign where a company sent out 'stress balls' disguised as their competitors product. Squeezing the ball revealed a message about their own, superior offering. It was a bold move, but it definitely generated buzz.