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What’s your approach to cold calling in B2B sales?
Would appreciate a lot if you can share your experience here and what's your insights, what should we pay attention to when it comes to cold calling in B2B sales.
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Elena Tsemirava
In my opinion, it's too expensive and not suitable for every product. I prefer automated email campaigns.
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Launching soon!
@elenat what tool do you use for that? also do you have like a customer journey/funnel?
Does "hey, this is (NAME) and if you give me 2 minutes of your time, I promise you'd find this helpful" work? or there's a new trick in the book? Not an expert so pls reply with respect and a lot of insights. Great question BTW!
Launching soon!
@kitty_persanaai and what do you do then? also have you tried this approach, what were the results?
Cold calling in B2B is all about quickly understanding the potential client's challenges and showing how my solution can help.
Instead of jumping straight into my pitch, build a relationship by showing genuine interest in their business
I've had some success with a personalized approach - researching the prospect's business, identifying potential pain points, and then tailoring my pitch to how our solution could help. It takes more time upfront but I find the conversion rate is higher compared to a generic script. Would love to hear what's worked well for others!
I'm a big fan of mapping out the customer's buying process first, then tailoring the cold call approach to where they are in that journey. Also, focusing on the customer's needs and challenges rather than just pitching. Personalization is key. Would love to hear others' tips too!