Direct answer would be the G2 platform.
Pick a category and see how many competitors are there in the product and serving which Industry. Pick a category and an Industry to niche down your value prop.
I would also recommend you build something that has bad reviews on G2 to tap on the existing potential.
Pay attention to small annoyances or inconveniences in your daily routine. For example, look at challenges you face while shopping, commuting, or cooking. These might indicate needs in the market.
My go-to strategy is to closely observe emerging trends and listen to customer feedback, especially where frustrations or inefficiencies are mentioned. I also like to explore adjacent markets to see if there’s something that could be adapted or improved in my target area. This combination often reveals untapped opportunities :)
I find that talking to people in different industries can reveal unexpected gaps in the market. I love attending industry events and networking with others to get fresh perspectives.
Yeah definitely look at competitor reviews for gaps. Also try using keyword research tools to see what people are searching for but not finding great solutions. Maybe there's an angle or niche those competitors aren't addressing well. Combine those insights to find your unique opportunity.
The Tech Stack For Fundraising Founders