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Paul VanZandt

What's Your Favorite SaaS Brand Design?

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Our startup (frescopad.com) is going through a redesign process, and it's making me think deeply about branding for companies that I rarely think about. Let's hear your favorite brand identities and show us your favorite brand designs!

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Ghost Kitty
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Ghost Kitty
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Said Aitmbarek
I was surprised by Gumroad's brand design, singular brand identity & aesthetics. In case you are looking for an artsy design 👉 https://gumroad.com
Ghost Kitty
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Paul VanZandt
@said_aitmbarek I actually recently found gumroad to be a good source of inspiration for us - definitely creating a simple and pleasing atmosphere for people to enter into
Krishna Kumar
Sewell Stephens's reply has a point. That said, your design should speak to your audience. For example, a design for rock music loving youngsters will not work for an audience of senior lawyers.
Paul VanZandt
@kkumarkg I totally agree, Krishna - the audience eye is equally as important as solid design. Understanding what they do and don't like is the next step!
Abdeljabbar Sfaoui
Notion.so
Cody from codeLackers
Hi 👋🏼 Paul, Butter (https://www.butter.us) has a unique, colorful, fun brand that emphasizes collaboration, which is also the primary emphasis on the Frescopad landing page. Miro (https://miro.com) has engaging copywriting and calls-to-action, which could be useful as inspiration for explaining the features of Frescopad. Have you picked new colors for your brand redesign?
Paul VanZandt
@codelackers Hey Cody - thanks for the inspiration! I actually have been using Butter as inspiration for our rebrand because I think they really emphasize the right stuff across all of their touchpoints. I think we want to explore green color pallettes because that connotes the right feelings and isn't currently taken in the ecosystem of productivity/collaboration tools.
Lauren Proctor
I think stripe does an excellent job because it makes complex concepts simple. The design reflects their values and their copy reinforces the aesthetic. It just makes everything simple.
Paul VanZandt
@laurenproctor32 Simplicity is one of the most important things for a brand to emphasize - stripe is certainly a great example of this!
Dawn Hopkins
Dribbble is a great platform to explore SaaS branding designs, themes, templates, and downloadable graphic elements. You can find a variety of designs created by some of the best designers in the world. HubSpot Blog has compiled a list of 20 of the best SaaS website designs to help inspire you to create your own exceptional site. The post includes examples from companies such as HubSpot, Slack, and Dropbox. ReadWrite has published an article on product design for SaaS startups. The article provides best practices and real-life examples of successful product design for SaaS companies. It also explains why design is important for SaaS products and how it can impact a company’s financial performance.
Dennis Daniels
My favorite SaaS brand design would have to be Slack. The design of Slack's interface is not only visually appealing but also highly functional. I appreciate the clean and intuitive layout, which makes communication and collaboration seamless.