What’s your go-to strategy for launching a new feature?

Leverage existing customers to spread the word.

Build fast and get feedback from users!

It's not about purely the feature itself, especially with a completely new one but also about "discovery" and "distribution". How would users discover feature X? Who should be the one using feature X? When in the journey should they be using feature X? Some questions that you may want to ask yourself.

my GTM strategy is to write blog post in linkedin, insta, reddit about a feature I'm working upon now, especially when it's taking time to publish. This gives real time user feedbacks based on which I will steer my feature. will collect data to understand the enthusiasm

Always pilot with a focused group first