SurferSeo is great for content writing and optimization.
Screaming Frog SEO Spider is a must for tech SEO.
Ahrefs and Semrush should be used for competitive analysis.
Also, don't forget about Google Search Console :)
@roy_outgrow Sure! Ahrefs seems to provide more accurate data regarding search volume and it focuses mostly on SEO. Semrush exaggerates search volume very often, but there you can analyse not only SEO, but also PPC, display and other marketing channels :)
@anna_caine Thanx Anna...I have heard about SEMrush exaggerating volumes earlier..wonder why they do it! But yeah...as you said..we can track multiple marketing channels all at once using SEMrush..that's a plus point I believe!
At InfraCode (https://www.infrastructurecode.i...) we use Mangools, Google Search Console, and Ahrefs, and have been consistently ranking in the top of our keyword clusters. But, I'd say that's more related to strategy versus tool. There's a tendency to over-use SEO tools and with different ways to calculate search volume and difficulty, it can become really confusing. So I'd say stick to one or two.
Ahref, Semrush, Grammerly, Canva, these are my essential tools i use in SEO, I also use, google keyword plannner to keyword research, I use cognative SEO, Moz is also usefull tool to check Da and Pa of any website.
Looking for a list of free, useful SEO tools:-
Keyword research tools
Ahrefs’ Backlink Checker
Google Trends
Google’s Rich Results Test
Google Search Console
GTMetrix
Google’s Mobile-Friendly Test
Robots.txt Generator
Google Analytics
Ahrefs is one of the best tool, because ahrefs is primarily used to examine the link profile, keyword positions, and SEO health of a website. Ahrefs may also be used to find keywords for Amazon, YouTube, and Google. Additionally, a lot of people utilize Ahrefs to discover articles that have performed well on a certain topic (in terms of social shares and/or links). I am using this tool from last year for working on my website (https://cabinets.deals/grey-shaker/).
Freemake