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What’s your strategy for gathering meaningful user feedback early in product development?
Getting the right user feedback early in the development process is critical to building a product that truly meets users' needs. However, it can be tricky to gather feedback that’s actionable and representative of your target audience. How do you approach collecting feedback before and after launching an MVP? What methods, tools, or strategies have worked best for you in gaining insights that drive product improvements?
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Jessica Lauren Davis
Definitely focus on your power users for early feedback. ID the 10-20% most engaged and reach out directly to build relationships. Schedule 1:1 chats to walk through their use cases and pain points. Dig into specifics on what's working and what needs improvement. Little incentives like swag or discounts can boost participation. The key is having those in-depth convos to really understand their needs and experience.
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@jessicalaurendavis Great advice! Focusing on power users and building personal connections sounds like a solid approach. I’ll definitely try 1:1 chats for deeper insights.
We focus on building strong relationships with a small group of early adopters. We give them exclusive access to the MVP and set up regular check-ins to discuss their experience. We’ve found that being very specific with our questions and framing them around real use cases yields the most actionable insights. It also helps to incentivize participation with rewards or product discounts.
Absolutely, we rely heavily on our early adopters for meaningful feedback. We set up a private beta program and have regular check-ins with a small group of highly engaged users. We ask specific questions tied to their actual use cases and pain points. Offering some incentives like discounts or early access to new features helps keep them motivated to provide detailed insights. It's all about building those close relationships early on.