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What's your top acquisition channel?
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Ostap Yaroshevych
Sad to say that, but it is SEO 😃
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@palam_s
- Will take a long time to get results
- Have high level of competition
- Require a big investment for complicated industries
- Provides you no full control (your traffic depend on Google algorithms...)
@olya_zabalkanskaya It includes affiliate marketing but partnerships can be so much more.
You can have content partnerships to accelerate your SEO, event & webinar partnerships - a webinar is so much more interesting and usually has a much larger audience when 3 or 4 brands come together to host it.
They can also be as simple as social shouts or cross-promotion via each brands email lists.
On https://intribe.co we have 13 different partnership categories.
@sven_radavics I was always pessimistic towards webinars/podcasts. Interesting to see someone made it work actually
@sven_radavics @valerii_androshchuk how ever even ads in podcasts show pretty good results in a brand search
@valerii_androshchuk it might depend on your industry but i know quite a few brands doing quite well out of both. Like with most things marketing, you need to understand your audience and then give them what they want.
A webinar in and of itself that's talking to an audience that isn't interested in what they're saying is not going to give you any returns.
We are trying to create high quality content but this will take the long-term to get results. Unfortunately, paid marketing (Google Search Ads) is the top acquisition channel for now
@selincakir Paid ads can provide you with quick results and are really good for testing. But working on SEO and content distribution like a long terms channel is smart as you'll decrease your CAC
The one that works well for us: ASO - organic users that download our apps from Appstore. It's a vast and primarily accessible source of users that you can increase by a/b testing visuals and marketing materials. Of course, it depends on the segment you are working on, but still, if you have a b2c saas, and there is a market (people are already searching for the product or service you plan to develop), I think to create an AppStore app is an excellent way to gain cheap traffic that you can utilize
@misikov_boris I think AppStore has its own marketing approaches and you should consider their search algorithm to get traffic
@vkhoroshkov it always sounds easy, just create a great product. There are lots of niche products or products that you need to educate audience or create a market
@olya_zabalkanskaya Yes, you are absolutely right and I see that you have experience in promoting SaaS products. My question is - how long did it take you to go from 5K to 100K? Thanks for your reply
@daniel_engels This is a hard one :) I guess you should have high average transaction value as it seems to be expansive
