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What strategies have worked best for promoting your product with a limited marketing budget?
We're currently working on promoting our new app, Trendly, a QnA-based recommendation engine that helps users extract key insights from long-form content. As a startup with a limited marketing budget, we’re curious to learn from the community's experience. What strategies have you found most effective in generating awareness and gaining users with minimal resources?
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Benson Gao
Sincerely share the scenarios in which your products are used on social media
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I've had success creating short video demos showing real use cases, then posting those on TikTok, YouTube Shorts, and Instagram Reels. Got some great organic reach for free by tapping into relevant hashtags. Also been doing some micro-influencer outreach to get them to share my vids... works well if you can give them extended free trials or lifetime deals that provide value. All about showcasing your product being used by real people to solve real problems!
Focusing on organic growth is key with limited resources. Leverage word-of-mouth through referral programs, engage with niche communities where your target audience is active, and utilize social media for authentic storytelling. Building genuine relationships with early adopters will amplify your reach.
At least you have a budget. When I had a budget I did PPC. It was the #1 source for gaining users. After that reddit but that ones a little bit more tricky
Offering free samples or trials has been a powerful way to generate buzz and encourage word-of-mouth marketing. 🥰🥰🥰