In today's fast-paced world, people have very short attention spans, which makes it challenging to capture their attention. What framework should be used when creating content for social media posts?
Create equally short content to match attention spans - TikTok, Instagram Reels, YouTube shorts etc., are all incredibly popular tools for marketing (and the videos can be used across all of the platforms to an extent).
Find ways to reward users for their attention - running giveaways or competition can increase engagement, call out to your target user directly (refer to the pains they might face or the gains that they might be looking for) to "hook" them into continuing to watch/read, and deliver an impactful message/value proposition (as well as a call to action).