I've found that post with a mix of personal stories and industry insights get the best engagement.
People seem to connect more when I share real experiences or lessons learned in my career, especially if I can relate them to current trends or challenges in my industry. Visuals help too! Whenever I include a graphic or a quick infographic, the reach and reactions seem to increase.
Collaborations worked best for me in the past. Whenever we had a partnership with another company, we would announce it on Linkedin and the partners shared it right away. That way we always generated good reach.
I consistently get good engagement on my opinion posts, averaging around 50 likes. I think it’s because these posts let me be myself and show authenticity through my personal take.