There’s usually this odd moment when a what you're building stops feeling like just an idea. Maybe it’s something a user said, an unexpected thing you saw a user do, or the data just confirmed it. Suddenly, it's real and exciting. What was that moment for you?
It took us a while, iterating and pivoting, trying to find that one thing the world really needed and we actually wanted to build. And then it happened, we were talking a potential users and suddenly we saw them all light up in a way we hadn't before. Then it really happened, when we saw the data from the app and saw a clear moment where drop offs suddenly almost disappear.