Which lead source provides the highest conversion rate for you?

What you're trying to sell - a digital product/course/service?

Absolutely! Referrals typically come with a higher level of trust and understanding, which often translates to a greater likelihood of closing the deal. Their pre existing confidence in our product or service makes the process much smoother and more efficient.

I mean depends on how good you do the "Organic Reach", but im going for Referrals too.

definitely referrals

I personally prefer organic search but each factor is important in generating higher conversion rates. Here's why: Organic Search: Attracts users actively seeking solutions, boosting conversion likelihood. High search rankings build credibility, and consistent traffic ensures steady conversions. Paid Ads: Target specific audiences based on demographics and search intent, attracting interested users. Analytics help optimize ad performance, leading to higher conversions. Referrals: Benefit from trust and personal recommendations, increasing conversion rates as referred users are more likely to engage with your brand. Social Media Referrals: Come from trusted sources like friends or influencers, enhancing credibility. Engaged users are more likely to convert, and social media's viral nature brings in more qualified leads.

I think the majority came from social media outreach the day of

Interesting to see organic reach leading the pack here. I wonder if there's a breakdown by industry? In my experience with SaaS companies, targeted paid ads on LinkedIn tend to convert much better than organic reach.

I am in the favor of Referels and organic reach

Referrals

Referrals and organic reach, both help close high numbers.

I believe that combining referrals with social media will have a powerful impact on conversion rates. Referral programs can greatly increase conversions, particularly when leveraged through social media. Recommendations from trusted sources are more likely to convert leads due to the enhanced credibility and targeted reach. Social media broadens the scope of referrals, strengthening social proof and increasing visibility. Additionally, referrals are cost-effective, contribute to higher customer lifetime value, and often lead to quicker sales cycles.

Organic Reach is helping out a lot these days' , but it depends entirely on the network. All these options are equally helpful if implemented rightly.