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Which marketing channel (Ads) gets you the best results?

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Hi, PH community! 👋 I would love to hear about your experience when marketing your products with ads. 👉 Which channel worked best for you? (Linkedin, Twitter, Reddit, Facebook...) 👉 Who is your target audience? 👉 How many tests did you do before a campaign really started bringing in good results? Thank you in advance for sharing your experience!

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Dilan Aydın
My recommendation is to use TikTok for B2C mobile applications, both through organic and paid methods. Besides, Meta Ads can yield excellent results. When it comes to B2B, LinkedIn is a suitable platform, although paid campaigns can be costly. Therefore, I typically use LinkedIn for content marketing purposes. For both B2B and B2C, Google Ads can be a great choice, especially when coupled with a robust SEO strategy. In summary, I suggest using multiple channels simultaneously to boost your lifetime value (LTV).
@dilanaydiin Good point on how to segment the platform based on the device your user will probably use with your solution. Since we are developing an API Meta and Linkedin or Reddit would probably be the right choice :) Thank you very much for sharing your experience! Do you maybe have any experience with Reddit marketing?
Dilan Aydın
@jaka_koprivec Thanks a lot! I only used Reddit for guerrilla marketing tactics and did not create any paid campaigns on the platform.