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Which marketing channel did you focus on after your first ProductHunt launch?
We launched Curatora.io for the first time on ProductHunt and acquired over 200 users who signed up for our 30-day free trial. We received a lot of good suggestions and feedback from real users, which helped us to improve our product. Discovered good bugs that we had missed during our own testing.
Now we're wondering: what should we focus on next? Which marketing channel should we work on? We're thinking of two things:
1. Spending time on inbound marketing and generating good content for SEO.
2. Work on direct sales, LinkedIn outreach, or cold email.
What have you done to acquire new users after the first ProductHunt launch? We'd love to hear any suggestions or advice!
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This is amazing insight and feedback @imtiyaz922
You can never go wrong w/ good content for SEO, highly underrated.
We choose going productled with our growth strategy so we concentrate on the marketing side more. For example, creating quality content rather than focusing on SEO is pretty crucial for us. Also, we try to make a viral impact to let our products spread the word among our ideal customer profile.
-Spend time on content marketing
-Enlist your product on Appsumo
-Make your appearance on review sites like G2, Captera, TrustRadius, Trustpilot
-Don't forget the traditional cold outreach methods
Congrats on acquiring over 200 users for the free trial, that's a great start @imtiyaz922 🚀
Make sure those users leave feedback on most popular review sites, such as Capterra, G2, Gartner, TrustRadius, etc. Nowadays, people tend to check the reviews first before considering to try out a new product.
We tend to take a hybrid approach to this matter, incorporating both inbound marketing along with cold email/LinkedIn outreach.
And definitely ensure having high quality material and a personalized outreach.
Hey Imtiaz,
Congratulations on the successful PH launch.
You can start engaging in communities or on platforms where your ideal users are seeking guidance to manage and publish content.
All the best!!
I know a lot of people here will disagree with me. But I'm paying particular attention to email marketing right now. There are a number of marketing processes that are almost impossible to do manually. That's why I use zendesk tracking emails. For example, sending trigger emails and transactional emails. But these operations are very important for your business. And this is where automation comes to the rescue.
Galaxy Cross Road