Linkedin is a must! Secondly , in my opinion , twitter is a good channel to promote your product. You can count Instagram, Reddit, Quora, Youtube etc. But all of them for social media marketing. Website blogs, SEO , Google Ads, email marketing are important points that carries the whole marketing strategy.
We leverage a combination of marketing channels including SEO optimization, social media advertising on platforms like Facebook, Instagram, and LinkedIn, content marketing through blog posts and newsletters, influencer collaborations, as well as Google and programmatic ads, always ensuring to monitor and adjust strategies based on data-driven insights for better product promotion.
If you can be more specific over here
For example
Digital products or saas - Twitter, LinkedIn
Physical product - Facebook ads or Google ads
This is how you can target your customers if your ICP is clear
SEO solide, SEA (GA) en pause pendant l'été, RS, webinaires, partenariats, mailing, netlinking puis plus récemment le référencement sur des plateformes techniques proposant ou non des campagnes CPC...
In general I used social media advertising, buying traffic on search, email marketing, affiliate marketing.
In the project I'm working on now, we don't buy advertising, we promote ourselves by working with Inflencers and thematic communities.
Social media platforms, search engine marketing, email marketing, content marketing, influencer partnerships, and conventional advertising are examples of popular marketing channels to promote a product. For best results, use channels that fit your target market and spending limit.
In my experience, a balanced mix of content marketing, social media engagement, SEO, and email newsletters does the trick. Influencer partnerships can also provide a boost, depending on your product niche.
Depends of your market and your product ;)
For most cases you will have SEO, SEA and organic social media acquisition but in some other cases related to your business it could be good to seek for partnerships etc... !
1. Solid SEO as a baseline
2. Using channels where I already have a presence/connections (ie Twitter, LinkedIn, Facebook, etc)
3. Identify communities where your target market exists and work your way in. This can be a lot tougher since these communities can be hostile to cold-marketing
4. Advertising. It's not free but can be the best ROI for you and quickly