Why are we still buying clothes online separate from our closet?

Hi, Ilya! Check out this kind of report. Maybe you will find something interesting for you https://www.marketsandmarkets.co... The virtual fitting rooms market is growing nicely, with the market expected to reach $7.6B by 2024 at a compound annual growth rate of 21%.

@ilyaberdysh That's a great topic. I was building virtual fitting rooms at my fashiontech startup - EasyTry , and worked with different fashion players, from small brands to the largest fashion marketplaces. There are a few reasons why we are still doing online shopping in old school style: Technically - it's not feasible now because you need it to look great, understand your sizes perfectly, and be predictable. (Generative AI is not controllable). Even the biggest datasets like Google's Shopping don't allow you to build such algorithms for virtual fitting. Business: User perspective - consumers purchase the sexy image, inspiration, confidence, and storytelling behind the product. Some consumers are not encouraged when they finally see themselves in the desired outfit. Business: eCommerce perspective - at the end of the day, no matter what we dream about, the company will be focused on revenue and profits. In eCommerce, they start by focusing on Conversion Rate. While a virtual fitting room is exciting for some brands, products, and audiences, it may increase the bounce rate for others. Believe it or not, if any existing virtual fitting room would guarantee a conversion rate increase, we would already use it everywhere, from Shopify stores to Amazon.

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That's a very interesting perspective on buying clothes online separate from our closet. The integration of tools such as virtual try-ons or DressSizeCalculators.com would really bridge the gap and help shoppers find pieces that really fit their style and wardrobe. Looking forward to seeing how this concept evolves!