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@neha_8 I think that a problem is that it's much harder to get a decent following on blogging than on social media. But if you already have a considerable blogging following from the beginning, then blogging may be an excellent medium to go more in-depth with your product.
If you ignore SEO, your SaaS is asking for trouble. It pays to focus on SEO now rather than play catch up later.
Here's why:
Fewer conversions = less money
Are questions unanswered? No sale.
Increase quality of traffic vs. quantity because they are actively searching for it.
Paid search costs more, especially without a way to capture their contact info on organic content - your marketing budget is toast.
Most low-ticket offers aren't worth running paid ads to because your profit margin is diminished.
@marc_bovenzi Yes you are right marc Skipping SEO is like leaving money on the table, it's key for long-term conversions and budget-friendly marketing.
Blogging allows for longer, more detailed content that can attract readers interested in specific topics, while social media marketing is limited by short posts and relies on algorithms for visibility.
I think it depends on your target audience and where they hang out. I've seen social media marketing work a treat for B2C products - whether physical or digital. We have a B2(small)B and blogging works way better for us.
Blogging is more long term, I think. It depends on how ambitious you are.
I'm not sure it's "better" it's just part of the marketing mix. People have different ways they consume content. Some prefer video to reading...perhaps the better question is; what does your potential customer value and prefer?
Blogging drives organic and social media drives direct. None is better than the other. They're just radically different.
I think both can be powerful when they work hand-in-hand. You should blog about topics you're passionate about and answer questions that come from experience. Social media marketing can help you then break the blog down and put it out as thoughtful pieces of discourse.
Blogging and social media marketing serve different purposes, and neither is inherently better than the other. Blogging offers in-depth content, improves SEO, and establishes authority. Social media marketing provides real-time engagement, broad reach, and diverse content formats. The effectiveness depends on your goals, target audience, and the nature of your content strategy. Integrating both can create a powerful marketing approach.
Blogging provides more value and authenticity compared to social media marketing because it allows for long-form content creation and deeper connections with the audience.
Problem: Struggling to consistently create engaging and SEO-optimized blog posts that drive traffic and conversions.
Contentify can help by utilizing AI agents to automate the creation of blog posts tailored to your brand identity and marketing goals. These agents can generate content, optimize SEO, and handle scheduling and publishing, saving you time and increasing your online presence.
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