Will email marketing still be effective for lead generation in 2025?

Given its cost-effectiveness, I still think it's a valid option.

I believe it varies by region and industry; overall, it's still a viable approach. Have you noticed any changes in conversion rates recently?

Depends on regulations, I think. In my country (Poland), cold mailing is becoming harder or nearly impossible this year. But if legal, it is a game changer in B2B sales.

I think, It'll be. as long as you're doing it well, you can benefit from it.

Absolutely, email marketing is likely to remain effective for lead generation in 2025. Despite the rise of new channels, email continues to offer a direct and personal way to reach audiences. Its effectiveness lies in its ability to deliver tailored content directly to a subscriber's inbox, fostering engagement and nurturing leads over time. To stay effective, though, it's crucial to adapt to evolving trends. Personalization and segmentation will be key, as consumers increasingly expect relevant content. Additionally, integrating AI tools can enhance targeting and automate processes, making campaigns more efficient. While social media and other platforms are important, email provides a unique level of control and ownership over your audience. As long as marketers focus on delivering value and maintaining a customer-centric approach, email will remain a powerful tool for lead generation.