A lot of SaaS (especially B2B) have no pricing on their Pricing page. Only Get a Demo with their sales team. And I think it's a big problem.
What about you?
@geri_mate Agree. Recently was looking at a couple of sales intelligence platforms. One gave me pricing online and was self-service, the other needed me to fill out a form then had email from sales asking me loads of different questions to be able to give me a quote. Guess which one I went for...
@rednevada Yeah, I think when you expect someone to purchase your product the least you can do is make it as accessible as you can. It's also a chance to make a good first impression when the purchase works like a breeze, makes me feel like they're trying to make life easier for me
IMO, the pricing of the starter/basic pack should at least be mentioned to help prospects get a reference point.
Although sometimes, in B2B SaaS, tools are way too complex to standardize pricing for them effectively and fairly (not saying it's not possible though)!
I see this a lot with the boutique I own. I always appreciate transparency, especially if someone is trying to sell me on changing my current system or adding a tool to it. It seems a little "used car salesman" to if they hide pricing. With the app I will be launching soon, we will have pricing for subscribing restaurants listed on our site.
I wouldn't. When I don't see a price, I look at it as being too expensive and/or for large enterprises only. I also don't want to contact anyone to give me their sales pitch. I'd like to use the product myself to determine if it's good quality and fits my needs.
I feel like that usually means its a very high-priced tool. If I remember correctly places like usertesting.com do this and then end up charging like 30k or something insane.
I agree - Pricing transparency is very important, but sometimes the model can be different depending on the product. I think it is always good to have your pricing on but also offer a sales chat if the size of the business needs a specific scoping.
Prefer not if I'm not sure if I need it. But I think the core problem is not the unknown price since the price may also cause the loss of potential customer. If there's a simulated environment that allowed me to better understand the product's benefits, I would know whether I should contact sales to continue the demo.
darklens