All options have pros and cons; some are more convenient, the feedback you get with certain ways are more accurete and genuine, some are just complicated to manage.
What are your experiences?
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As a product designer, I love to meet with users face-to-face and in online meetings to hear their feedback. Users also love this close communication as I've observed đ However, it requires a good preparation before the meeting and hard work after you get the outcomes.
You can ask for customer feedback in the email or ask them to leave a review online. This is the easiest way to get customer feedback. You can also provide them with a place to leave their feedback. It can be a Google form on the website or a specific review form.
As a Product Manager, nothing beats a face-to-face or online meeting with a customer to truely understand how they're using your product, what they think about various parts and learning all the hurdles and bits of joy they are coming across along the way.
Unfortunately however they are time consuming (for both parties) and aren't scalable so need to be done in conjunction with other feedback channels.
@stevenbirchall I absolutely agree. I think the trick is having a constant trickle of these interviews. At Product Hunt we have an âOffice hoursâ link in our navigation that gets us a few interviews each week. Savvycal helps us split the interviews between the product managers.
If you were asking this question before I used to say social media, but now it has become a platform for non-constructive criticism and feedback. I think face-to-face is the most healthy way.
Face-to-face is the best, but we also use our app that we've built specifically for easy cloud-based video recording.
Our customers can just record their webcam, or just a screen capturing with their voice, and show how they use the app / product.
It's super accurate, easy, and asynchronous. What we've found as a big bottleneck / time consuming moment was actually organizing a meeting (online or offline), because it should be the right time for both our company rep and the user.
With async video recording, our customers can record their feedback directly via the link to the video review that we send them, and we can review it when we have time.
Works really well for international customers from different time zone, and it's a very rich format. Also, it saves time for a customer - they just record as they use, with no need to then reflecting on what they did, writing it as a text - no time needed for that. If it's 10 minutes of their experience, they do just that - and leave us the video with no editing. It's the most genuine possible format in my opinion.
But it past, before this app, we used to conduct customer interviews, user testing session, email feedback.
As the CEO of a startup, I spend 2 hours a week with users face-to-face.
In this way, you can seriously think about the specific position of the company's product optimization and the direction the team needs to work on in the next stage.
I love qual interviews - the richness of insights and flexibility to dig further into questions is unbeatable. However - I've also captured incredible insights from always-on systems like app store reviews, G2 reviews, and quarterly or 6-monthly quantatitve surveys. The ability to see patterns in a larger data set is a great complement to the qual rounds.
I prefer face-to-face feedback because it's more personal and I can get a better understanding of what the customer is trying to say. However, I also value customer feedback through surveys and/or emails because it provides me with quantitative data that I can analyze.
@haroon_khan14 I agree.I find surveys quite useful, mostly because of the reason you've mentioned, quantitative data. It is also time-effective and easy to engage in the customer's end as well.
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As a UX/UI designer, I find that meetings give a sense of honesty, courage, and spontaneity. You can see their faces, their emotions, their ideas right now, they definitely can't lie.
A meeting generates a personal connection, they will not be friends, but this brings us closer, much like when you meet a person on the bus or in the park, this offers pure conversation and loyalty. đ
The more details I can get through a personalized conversation, the more valuable the feedback is! But I acknowledge setting up a video/zoom meeting is very constraining for both sides, so live chat is usually the best for me, because it tends to naturally happen when both parties are available. My 24h-covering client support team can efficiently discuss with the customer and in case of specific points/details to dig further, I can hop in the conversation and if necessary organize a call.
We use a mix of face2face questionnaires and customerly in-app surveys. The first is super qualitative, and the second gives us a sense of our customer base quickly.
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