@parterburn Hi Paul.. at this stage Givalytics is a tool that calculates how much to give to your selected charities based on prioritization of your causes. The app helps to prioritize causes using the "pairwise comparison" method, which is the core differentiator for the app (vs brightfunds for example). The long-term goal is to grow Givalytics into a full-fledged giving platform that will provide funds transfer services, impact metrics, as well as social features. Broadly, Givalytics aims to make giving analytically aligned with your personal impact goals (similar to how allocating capital across financial instruments in a portfolio aligns to investment goals).

@jessehojjensen Hi Jesse! Your selected causes, organizations, priorities, and allocations are stored in the cloud so that you can switch devices and not lose that info -- this is why the app requires a registration/login. Good news is once you are logged in, unless you manually sign off, you will remain signed in indefinitely. The app asks minimal information (name, email, password -- that's it!) to make the registration painless. Finally, as the app/platform expands, you will certainly be storing more information server-side, so might as well create an account at the beginning and seamlessly receive new features. And yes, in the future, I'd like to incorporate either charity navigator itself or something like it to inform charity selection for a given cause.