@daviswbaer Thanks for the kind words! Bitly links are public, so if someone creates bit.ly/wiki, that's accessible by everyone, and no one else can use that keyword. With Goat, links are private. This means your company can have a ga.tc/wiki link that points to your internal company wiki, and this link is only usable by people in your company (it requires login to use). Another company can use the same 'wiki' keyword but have that point to their own wiki.