Similar to Tom's Shoes model: "For every subscription purchased, GoodMouth donates 2 brushes, or the equivalent in dental care, to someone in need."

My girlfriend's a dental hygienist and we've done some customer discovery on this very space. Crazy to see it in the flesh:)

Hmm, I'm convinced that electric toothbrushes are still more beneficial than ordinary ones. If they sent me a new head for my Sonicare that would be nice.

Funny, I sort of do the same thing already with amazon subscribe & save.

interesting. we also don't replace our toothbrushes often enough.

Loving the corporate plans. Makes total sense.