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Playbooks, by GoSquared — Send your next email campaign in 3 clicks
Sending an email campaign is stressful, and takes tons of work to do well. Onboarding emails. Feature announcements. Win-back campaigns. Stop reinventing the wheel — use a Playbook to send in just 3 clicks, backed by data and 10 years of research.
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Hi Hunters!
It's been a little while since we last did a Product Hunt launch, and it feels great to be back, with Playbooks.
Today we're talking about Playbooks as part of our Engage product — it's sophisticated marketing automation that you can set up in minutes.
When you last sent an email campaign — whether it was a newsletter, a feature announcement, or a new automated user onboarding campaign, I bet you spent a great deal of time on it...
This is what we kept hearing from our customers:
🥶 They are incredibly anxious about hitting send on a big campaign.
🤔 They spend a long time getting the segmentation right to make sure they send to the right people (and not spam the wrong ones).
👨👩👧👦 They often have to rope in 2-3 other people to get a campaign created, including copywriters and a designer and sometimes a data person.
While we can't solve all of these problems 100%, our goal is to make it dramatically easier for teams to go from zero to sent with sophisticated marketing automation.
Playbooks takes a lot of the pain out of the process of sending a new campaign:
🥅 Start with your goal (a good place to start, always!)
💡 Suggested ideas for your subject line based on the goal.
🔎 Suggested audience segmentation based on data in your account.
⌚️ Suggested timings for drip sequences so you reach the recipient at the ideal time.
🎨 Plain-text, HTML, and in-app message template suggestions for a beautiful, professional looking message.
If you’re not yet on board, you can grab a free trial of GoSquared right now.
We’d love to hear what you think, and if you have ideas for how we can make Playbooks better, drop us a comment!
Thank you, Product Hunt, for your continued love and support.
James
@mrakashsharma Akash, thank you so much for your generous support as always. You always find a way of making my day!
A super fun one to work on and it's been awesome to see people get campaigns live in minutes after signing up. Excited for the future of this one!
@chddaniel You are an absolute gem, Daniel. Thank you so much for stopping by to say this! See you soon I hope 💪
@jandrade1 Juan, thanks so much — we can't wait for you to start either! We've been doing a fair few onboarding calls with customers lately, so just drop us a note if you want one!
@jamesjgill and team this is a banger of a launch and just in perfect timing!! We just started rethinking our customer success strategy and we’ll need all of these resources to be nimble about our comms and engagement with customers. Kudos!
@jamesjgill I'll reach out. I'll also give your launch a shout on my live stream on Friday: The Weekly SaaS Hunt ;)
Congratulations on the launch, @jamesjgill and team! Been very inspiring to see your thoughtful approach to building. :))
@astharattan Astha, thank you so much for stopping by, that is absolutely wonderful to hear!
@jamie_edwards Jamie you are far too kind. Thank you so much! Hope you are keeping well ❤️
This is fantastic! A solution with suggestions across content, audience, and timing is exactly what I’ve been looking for and haven’t seen a product like this anywhere. Congrats on the launch!!
@aj_alkasmi Cheers AJ, this is really great to hear, so excited for you to try this out and let us know what you think!
@petersweeney1028 Cheers Peter, that's great to hear! Excited to see what you think!
@mounir_nejjai Thank you Mounir, hugely appreciate the comment, this is our goal — to make it as easy as possible to get started!
@nicjrobertson Thank you so much Nic, your support as always is massively appreciated!
Ballpark