p/growbots
The Easiest Way to Reach Your Potential Customers
Ben Lang
Growbots Email Timing Optimizer — Find the perfect time to send your email
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Replies
Greg Pietruszynski
Thanks @benln for hunting us ;) We are super pumped to hear the feedback from Product Hunt community! From day one at Growbots we strive to make salespeople and marketers’ life easier by equipping them with the best possible tools. Recently we’ve decided to solve another struggle in their day-to-day job and answer the question: what is the best time to send emails? Some of you might say, that this was solved by numerous companies a long time ago, but, in fact, no one has ever got further than trying to establish some general rules (i.e. Tuesdays mornings are the best!!). Is it enough? I don’t think so. After all, you’d expect a CEO of a small startup to be responsive in a different way than a Director in a Fortune 500 company, right? Thanks to the fact that we provide our customers with a huge database of potential customers and email automation tool in one place, we were able to gather enormous dataset containing information on responsiveness across different industries, countries, and departments. Of course, we couldn’t sit on this data for too long without sharing it. To make it easily accessible, we used machine learning to create this email sending time optimizer. Go ahead and play around with it. It’s time to empower your email campaign with the right timing :)
Ben Jacobson
@benln @growbots_ @pietruszynski Congrats on the rollout, guys. This tool looks extremely useful. These types of benchmarks are great for identifying actionable email send time experiments.
Greg Pietruszynski
@benln @growbots_ @osbennn yes, some people say that the average positive response rate to cold emails is 1% - which is completely not true if you do it right!
Greg Pietruszynski
@benln @ram_rayavarapu strange, can you send me details to greg @ growbots?
Bharath B Lohray
@benln @pietruszynski Will email timing still work if everyone did it? And does email analyzers like Google's Priority inbox foil this strategy?
Sourav Ray
Looks like THU 9:30AM (local time) is the only thing you need to remember.
Kamil Rejent
This is super useful!
Greg Pietruszynski
@kamilrejent thanks Kamil!
George Vasiliadis
Gosh, I love this thing. 😻 Finally something useful. Awesome tool guys! 💪 brb, I have to update our scheduled emails.
Greg Pietruszynski
@geovasiliadis haha, good luck. Let me know if it helped!
Savvas Zortikis
Love this! We're going to test it both in our agency and our SaaS startup 🤘
Greg Pietruszynski
@savvaszortikis great to hear that, hope it helps :)
Thomas Papaspiros
Awesome! Totally giving this a try!
Greg Pietruszynski
@paptom thanks Thomas!
Yaniv Goldenberg
Perfect timing, exactly what I was looking for! Thanks :)
Greg Pietruszynski
@yanivgoldenberg Great to hear that, fingers crossed for your results!
Theodoros Moulos
Time is indeed the most critical factor for success. Looking forward to deep dive and see what we can learn with all the know-how you provide on the matter
Greg Pietruszynski
@tmoulos great, you can also have a look on some of the tips on writing the emails from our blog ;)
Alex Tsepko
What a great idea. I need to explore more, but this seems very smart and helpful. We write thousands of emails per week, and many remain unanswered or get answered late. Hopey this will be a solution!
Greg Pietruszynski
@alex_tsepko thanks, hope it helps :)
Nadav Dakner
A great tool in a marketer's arsenal!
Erik Emanuelli
Good job, guys! It always amazes me how technology is evolving so fast. Tools like this can really make a difference with newsletter based businesses. Email is not dead at all, and I think I need to start working again on my mailing list.
Greg Pietruszynski
@erikemanuelli thanks! A/B testing campaigns on your own can take really long time, that's why we've decided to extrapolate data from over 10M emails sent by our customers to show some larger scale benchmarks. Hope it helps!
rotem gal
Looks interesting, do you you guys have free trail so I can test it?
Greg Pietruszynski
@gal_rotem please leave your email on the website and we will se what we can do ;)
Maciej Loch
Great example of 'side project marketing' and a useful tool. @pietruszynski Great job to the team :)
James McAllister
Neat! Always incredibly useful to find stuff like this that's backed up by real data and this gives everyone a great baseline to work with. Look forward to learning more about Growbots and like Gal very interested in hearing about any future features.
Greg Pietruszynski
@helpstartmysite thanks James, we will be sharing more best practices soon!
Lilach Bullock
Love this tool, thanks for sharing! You can find a lot of tips online for the best times to send emails, but this takes it one - or actually several - steps further. Timing is so incredibly important with emails; there are always big discrepancies in open rates depending on the day and time you send it, so this comes in very handy. Once again, I'm loving this tool and I'll be using it for every important email I send.
Greg Pietruszynski
@lilachbullock thanks a lot, totally agree :)
Csaba Kissi
Don't know why but it doesn't work for me. It just shows "calculating" EDIT: Got this message now: Error! an error has occurred during api request.
Greg Pietruszynski
@csaba_kissi we're up again!
Csaba Kissi
@pietruszynski BTW: What time zone is used for charts data?
Greg Pietruszynski
@csaba_kissi you can choose the timezone as a parameter
J Angelo Racoma
Congrats on the roll-out. Coming from both sides of the marketing equation (as a startup and in PR), I know how important timing is when sending emails, especially for organizations with a diverse geographic distribution, in terms of clients and colleagues.
Greg Pietruszynski
@jangelor yeah, the optimum timing for different time zones varies a lot - I was surprised to see such huge variation.
J Angelo Racoma
@pietruszynski Does it also work for other means of communication, like IM, social shares?
Greg Pietruszynski
@jangelor I think that if people are on their emails they're not checking Facebook... but it might be a good idea to try social media outreach when the email response rate is low ;)
Eren Mckay
I've seen a lot of tools throughout the years that help with email marketing but none of them had the ability to break down the demographics so specifically. Fantastic idea! I'll be sharing it with my friends who are in the industry.
Lisa
Love this one - I've been reading how email still is #1 when it comes to making sales. I'll be testing this one out very soon. Thank you!!
Greg Pietruszynski
@lisapatb thank you and good luck with testing!