Growith
p/growith
Improve your video content with real unbiased feedback
Ruben Benarroch Esayag
Growith.app — Test your video content before posting to socials
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Test your content before posting to socials. Get real feedback and engagement insights on your content before publishing. Test and refine your videos with our exclusive creators community.
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Ruben Benarroch Esayag
Hey Product Hunters 👋, I’m Rupo, the co-founder of Growith, and I’m thrilled to share our latest project with you all today. Thank you in advance for your support! 🙏 What is Growith? Growith is an app designed to help content creators refine their video content through real time feedback from a community of fellow creators. We know how challenging it can be to figure out what’s working and what’s not, so we built Growith to shorten the learning curve and accelerate your success. 🚀 Key Features: -Real-Time Feedback: Upload 1, 2 or 3 videos and set up predefined and personalized written questions to get targeted feedback from other creators. This helps you understand how your content resonates with viewers. -Earn More Test Slots: You get 3 video tests for free each month. But by providing useful feedback to others, you can earn more test slots without spending a dime. -Monetized Feedback Option: Prefer to skip the wait? You can also pay for additional feedback slots, ensuring you get the insights you need when you need them. -Closed Group Feedback: Share your content with a private community and receive feedback only from the people you give access to, whether it's your organization or a group of selected individuals. (this will be rolled out in acouple of weeks) -Targeted Insights: Tailor up to three personalized questions to gather the specific feedback you need, whether it’s about content style, messaging, or engagement. Additionally, you can target your feedback requests to a specific audience by selecting criteria such as country, content categories, or age group, ensuring you receive the most relevant and actionable insights. 💡 Use Cases: -Content Creators: Whether you're a YouTuber, TikTok creator, or Instagram influencer, Growith provides the insights you need to improve and grow. -Digital Marketers: Test your campaign videos with a community of creators before they go live, ensuring they hit the mark with your target audience. -Small Businesses: Use Growith to fine-tune your video content and improve your social media presence, driving better engagement and brand awareness. Creating successful content often takes years of trial and error, but with Growith, you can accelerate that process and achieve your goals faster. 🚀 What’s in The Near Future? We’re constantly evolving, and we’re excited to share what’s coming next: -Enhanced Scoring for Useful Reviews: Creators who provide valuable and actionable feedback will earn higher scores within our community, giving them recognition and increased visibility. -Certified Expert Reviewers: Soon, you’ll be able to pay for feedback from certified expert reviewers, ensuring you get top-tier advice. These experts will be selected from the highest-ranked users within our community -Monetized Reviews: We’re also introducing a feature where top reviewers can monetize their expertise for their reviews. This creates an ecosystem where high-quality feedback is rewarded, and users can trust the insights they receive. P.S. We’re excited to hear your thoughts! Please share your feedback, and feel free to ask any questions in the comments below! 👇
Ruben Benarroch Esayag
@tonyabracadabra Thank you so much! 🙌 Great questions! To ensure feedback quality as the community grows, we’re focused on keeping reviews 100% creator-driven. Feedback will always come from real creators who understand the challenges and nuances of content creation. To maintain this quality, we’re implementing: -A rating system for feedback, where helpful insights are highlighted, and trusted voices rise within the community. -Smart matching algorithms to pair feedback requests with creators who share relevant expertise or audience insights. -Certified Expert Reviewers—top-ranked creators who can offer premium, high-value feedback. (feb-mar 2025) Regarding AI, we see it as a valuable tool to complement creator-driven feedback. AI will help analyze patterns and generate actionable insights based on the feedback provided by real creators. It won’t replace creators but will enhance their input by identifying trends, offering suggestions, and showing improvements you can make based on community insights. Creators remain at the heart of what we do, with AI as a powerful sidekick. What are your thoughts?
@rupgo Wow! Congrats, Ruben. It sounds like not just a tool for refining content, but more like a mutual support group for content creators.👍 But I’m curious how the community grows and how to maintain the engagement of these community members.
Ruben Benarroch Esayag
@victoria_wu Thank you so much for the kind words! 🙌 You nailed it! Growith isn’t just about refining content; it’s about building a supportive, collaborative community for creators. To grow and maintain engagement, we’re focusing on: -Quality feedback: A rating system ensures useful insights rise to the top, and top reviewers are recognized. -Targeted matches: Creators get paired with reviewers relevant to their niche and goals. -Exclusive perks: Active members gain access to features, like becoming Certified Expert Reviewers and monetizing their expertise. It’s all about creating a space where creators genuinely help each other grow. Thanks again for your interest! your feedback is super appreciated! 🚀
Ryan Hoover
We're seeing more companies build AI/synthetic personas for this type of feedback vs. real people. What are your thoughts on this approach, @rupgo?
Ruben Benarroch Esayag
@rrhoover Wow, I feel so grateful to see you commenting and showing curiosity about our product!!!! 🙌 We’ve definitely noticed the trend toward AI/synthetic personas for feedback, and while we think it’s a fascinating approach, we believe real, human feedback is irreplaceable, especially in the creative world. Creators connect emotionally with their audience, and understanding that connection requires feedback from real people with diverse perspectives. That’s why we’ve built Growith as a human-first platform. That said, we do see AI playing a supporting role, helping to analyze trends, summarize feedback, or even streamline insights based on human reviews. But the core of what we’re doing will always center around authentic, creator-to-creator feedback. Thank you so much for commenting! it means a lot coming from you!
Ryan Hoover
@rupgo pleasure and makes sense, Ruben!
Business Marketing with Nika
Cool! Does it apply only for videos? Yesterday, I saw this: https://about.fb.com/news/2024/1... IG is preparing the same thing. What is your differentiator?
Ruben Benarroch Esayag
@busmark_w_nika Thanks, Nika! Great question! We’re specifically focusing on short-form content (vertical videos) because we see so many creators posting to socials without really knowing how to improve. Comments and likes are great, but they’re not actionable feedback. With Growith, you can gain the confidence to know what’s working and what you can tweak for better results. Regarding Instagram’s Reel Trials, I think it’s fantastic news! It validates that there’s a huge market for what we’re doing. The difference? Growith works across multiple platforms. TikTok, YouTube Shorts, Snapchat, and more. For example, our platform lets you set up predefined questions or create up to 3 personalized questions to focus your feedback. This way, you’re getting insights tailored to your specific needs. Are you creating video content for your socials? which ones?
Business Marketing with Nika
Multiple platforms is enough differentiator. Currently I am more on Bluesky, Twitter, LinkedIn but when it comes to creation – YouTube Shorts. :) @rupgo
Ruben Benarroch Esayag
@busmark_w_nika One thing we’ve noticed is that many creators, especially when starting out, feel like they’re on their own. It often takes years of trial and error to mature in how to communicate effectively on socials, and sadly, some give up before they find their groove. With Growith, our goal is to shorten that learning curve. By providing actionable feedback and insights early on, we help creators understand what’s working and what’s not, so they can reach success, or at least learn to communicate effectively much faster. We want to make sure creators don’t lose their momentum or will to keep tackling socials.
Business Marketing with Nika
@rupgo This is strong point – not everybody has that time and money to run their content and effort endlessly, if you can get creators closer to the best results – COOL! I think that the same message you wrote there you should communicate on your web! :)
Germán Merlo
Hey Ruben! Such a great idea. Being able to test videos before posting can make us to truly improve our campaign performance. Hope every founder can see the same. Congrats mate
Ruben Benarroch Esayag
Hey @german_merlo1 thank you so much! 🙌 Totally agree!! Testing before posting can make a huge difference in campaign success. Appreciate the kind words and support, mate!
Varun C Bhagath
Congrats on the launch @rupgo. Help me understand this.. The real-time feedback part is from other users (fellow creators) who also upload their content. These are not AI generated feedback? I love the part of incentivizing the feedback to get free usage. Though monetizing the feedback will entirely depend on how qualitative and actionable it is.
Ruben Benarroch Esayag
@varun_bhagath That's right! real time feedback is from fellow creators, theres no AI involved in the feedback!
Zhiqi Shi
Congrats! It looks like useful. For a community, early quality content creators are always the most important. Where do your early contributors come from?
Alex.lee
I have made tens of thousands of feed video ads, and the videos with high feedback are all designed.How does Growth.app improve content quality after testing videos? @rupgo
Ruben Benarroch Esayag
@alexxiang Think of it as a focus group where you show your content before going public, this way you can get an idea of how people would react and in case there's something you can improve you still have time! if you post it on socials there's no way back ;)
Jorrel S
I'm interested in how you go about vetting and bringing on quality content creators to your platform. As we know, not all content is going to hit with all audiences, so it's important that they're able to have the right demographic review their content before it goes out, and sometimes categorizing that is even more of a challenge.
Ruben Benarroch Esayag
@jorrel_s That’s such an amazing challenge to tackle, and we couldn’t agree more! While we have systems in place to match creators with the right reviewers and ensure quality, it’s definitely going to be an evolving process. We’re excited to watch it grow and refine as more creators join, making it even better along the way!
Felix Sattler
Love the concept! Congratulations on the launch – Growith is an amazing tool to help new content creators get valuable feedback on their videos. Can highly recommend to check it out.
Ruben Benarroch Esayag
@felix_sattler We’re thrilled you see the value in Growith and how it can help creators refine their craft. Feedback is such a game-changer, and we’re excited to empower creators to improve and grow faster. Really appreciate your recommendation!!! it means a lot for us!
Tousif from SocialMeAi
@rupgo Congratulations on the launch. Cool concept of community voting and analytics based on that. Do you have niche targeting or is it like an open discussion from all?
Ruben Benarroch Esayag
@tousif_socialmeai hey! we have a detailed targeting
Sam @CRANQ
Video content is stealing the eyes of pretty much everybody around the globe at the moment & is probably the most effective way to hold attention in my opinion... It's a really wise idea because if I'm not wrong, people are only allowed to upload so many videos to YouTube etc. in a day before they get limited - Makes sense to upload the best one right?! I think you're in a very strong position, best of luck Ruben!
Ruben Benarroch Esayag
@cranqnow Thank you so much for the kind words and thoughtful insight! 🙌 You're absolutely right!!! Short form video content is king right now, and making every post count is crucial. That’s exactly why we built Growith: to help creators refine their videos and upload with confidence. Your support means a lot 🚀🚀🚀🚀
Matth|as
How do you prevent people from stealing the content? By definition the users will know that it hasn't been released officially by those creators. As a large creator myself that's what inhibits me from posting.
Ruben Benarroch Esayag
@matthiasiam That’s a great question! To ensure safety, each video is shown to only 20 anonymous reviewers for feedback, and after that, it’s no longer accessible. Reviewers don’t see who the creator is unless it’s recognizable in the video itself. Additionally, since your content is already made, quick feedback makes it harder for anyone to copy it before you publish. And honestly, if someone does copy your idea, it’s usually a sign you’re on the right path! With your existing following, you’d always have the upper hand over any imitators.
Ruben Benarroch Esayag
Hey @matthiasiam why don't you try to test past content to get some feedback, it also works to get an idea of how you could improve what you have already shared. Let me know what you think (theres a special offer that we launch with product hunt so you get 10 free test signing up before 2024 ends)
Laszlo SchĂĽrg
Been following the app development for a while and it’s incredible what the team has done to get the app created and can’t take to see it grow! Can definitely recommend everyone to give it a try and help grow the community around it.
Ruben Benarroch Esayag
@laszloschurg Thanks for your support all this time! it's amazing to have you around in our journey!
Wonderful idea! Unbiased creative feedback can help combat the groupthink that can happen when the same team has been working on the same video for a long time. Looking forward to checking it out!
Ruben Benarroch Esayag
@karen_isbell Thank you so much! 🙌 Exactly! Fresh, unbiased feedback can make all the difference. Excited for you to check it out and see how it helps!
Seppo B
@rupgo Looks like you are solving a solid problem! Throwing a masterpiece out in the wild. Only to notice afterwards, it didn`t hit the right tone. In which languages are you accepting videos? Only English? Looking for German as well ;)
Ruben Benarroch Esayag
Thanks @seppo_b for now we only do english and spanish but in really short time we will add new languages! and for sure German is in our first to address languages
Ruben Benarroch Esayag
@seppo_b hit me up on linkedin! would love to get some feedback from your end https://www.linkedin.com/rupgo
Ashit from Draftly.so
Congrats on the launch, @rupgo @javier_manzano_morilla @daniel_bb @javier_mzn. Fantastic idea. I'm curious, though—how do you ensure the platform stays authentic and doesn't turn into an engagement pod?
Ruben Benarroch Esayag
@javier_manzano_morilla @daniel_bb @javier_mzn @ashitvora Feedback is rated for usefulness, and users who consistently provide valuable insights are highlighted. This keeps the focus on quality over quantity. (and in time top rated reviewers will be able to monetize their expert feedback) We match creators with reviewers based on their expertise, niche, or target audience, ensuring feedback is relevant and constructive. Engagement is structured around improvement rather than vanity metrics... our aim is to help creators refine their content, not just boost superficial engagement. It’s an ongoing process, but we’re committed to keeping Growith a meaningful and authentic space for creators. Appreciate your thoughts!
Mike Ochoa
Congrats on the launch Ruben 🚀 I love the idea and the tool seems amazing. I'ts free? How's the pricing for this? Thanks in advance!
Ruben Benarroch Esayag
@pwrmike thanks man!!! highly appreciated
Daniel Espejo
How are you solving the chicken/egg problem of having enough reviewers that can review new users content?
Max Comperatore
is it an ai that reviews the content or people get paid for supporting others? how does it work?
Ruben Benarroch Esayag
@maxcomx we could definitely say we’re AI-free! 🙌 The reviews come directly from other creators, and the best part is that the person receiving the feedback can mark it as useful or not. If it’s marked useful, the reviewer earns free video slots to test more of their own content and builds their reviewer score. As their score grows, top reviewers will eventually get the chance to monetize their expertise... That’s the plan once we’ve got enough reviews and data in the system. It’s all about creating a supportive, collaborative community for creators. Let me know if you have more questions!
Tom Alush
This is very interesting. How does this align with the new Instagram releases, allowing you to test content with random users before fully posting it?
Ruben Benarroch Esayag
@tom_alush We see Instagram’s new features as a validation of what we’re building at Growith! Testing content before posting is clearly becoming a priority for creators. The key difference with Growith is that it’s not just random users reviewing your content; it’s targeted feedback from other creators who understand your niche and audience. Plus, with Growith, you can go deeper by setting personalized questions and goals for the feedback you receive, ensuring it's actionable and tailored to what you want to improve. It’s a more intentional and collaborative approach to refining your content across multiple platforms, not just Instagram. Thanks for bringing this up! would love to hear your thoughts!