Today, we’re excited to launch major updates to our Messages product. Everything in Help Scout is designed to deliver a delightful experience to customers when they reach out to your support team. But with Messages, you can build even stronger relationships by anticipating customers’ needs well before they have to ask for help. With Messages, you can deliver proactive, targeted messages to current and future customers in your app or on your website. Get ahead of common customer questions, highlight new offerings, and update customers on important news about their products or services. These improvements give growing businesses more complete customer communication options in one easy platform — alongside our shared inbox, live chat, and help center products.