The EM tells you whether you're "over-betting" on your opportunities or put simply - whether you're holding on to bad deals for longer than you really should.
It's the best proxy for overall sales efficiency and the easiest way to spot problems in Sales.
A multiplier >2.7 is a sure sign that your are spending time working the "wrong" deals.
It gives you an accurate picture of how much dead weight you're carrying in your sales process. This is wasted time. Cut the dead weight and free up time for deals that can be won!
Pros:Very simple to use
Cons:You need Salesforce
Seedcamp Podcast- Fred Destin, partner at Accel
The multiplier is a really nice alternative way of reviewing and closing what's in the pipeline
Pros:Simple and effective
Cons:Requires Salesforce