@marc_rosa Thanks for your thoughts and your comment! We are finding the ideal use case is more for "inspiration" versus "immediate tips". Over 10% of our users are in the app for longer than 30 minutes at a time, usually while they are on their way to and from work, scrolling and looking for inspiration for different experiences that they can add to their "wishlist". And, we have both locals using the app, telling us things like "I didnt even know this existed in my city" as well as travellers who are looking for local recommendations. I think one of the larger pain points we are solving is getting the users to tailor made recommendations without them having to scroll through "average" and untailored reviews - typically of places. And, we are trying to make this discovery more social, which is currently lacking from products out there. By putting experiences first, and user content, we believe this is the magic sauce!

@thibautdavoult Hey Thibaut, great questions! We did think about allowing people to only choose on interest, but our machine learning algorithm needs more to go on to match you to recommendations from like minded people, it needs some sense of what kind of bars you like and we're better able to do that with some context. If you like fine dining and good wine then you probably will be more interested in high end cocktail bars, whereas if you're into tattoos and piercings and music festivals then you might be more into dive bars. I hope that helps explain things! Re McDs, I agree that's not a very useful post! We did think about hiding posts at Starbucks and McDonalds etc, but decided against it because if someone's having a great time, they should be able to share it, wherever they are. Thankfully these types of posts are very much the exception, the vast majority are using HeyLets to post more interesting experiences.

@tkrones Hi Tom, thanks so much for your thoughts and questions. I will have a go at answering, and my- cofounder Justin may have some more thoughts. We initially launched HeyLets in Australia, which was our beta market. Both Justin and I have experience building successful companies in Australia, and on top of that, it is a GREAT test market - 25 million people, high discretionary income, and most of all, they love getting out and doing fun things. We wanted to make our mistakes there, learn from our initial users, iterate and refine the product based on this feedback, and then launch in larger markets. The whole team was so proud of our beta version, but looking back, wow, was it beta... In regards to our content, we knew that as a user generated content app, we needed to have content prior to launch so people could see utility in the app if they downloaded it for the first time and were looking to be inspired by people's shared experiences. Justin ( my co founder and HeyLets CEO) and Adam Tierney (our superb CTO) started LONG before launch with marketing outreach programs in an attempt to generate content - approaching bloggers, meet-ups, category influencers etc. Something we didn't have to ever do was pay people specifically to generate content for us. We explained our vision for HeyLets, and how it could be a useful tool for them, and they believed in the product enough to get on board prior to launch and start sharing experiences. After launch, it was a little easier. We knew certain people or groups were already sharing everything under the sun, so we approached those people and asked if they would share their "experiences" on HeyLets - bloggers, influencers. Some influencers are more influential than others and less influential than they claim to be... I can write a whole book on this! We knew that businesses were having a hard time with Yelp for various reasons, so we started reaching out to them letting them know that people were saying great things about their business on HeyLets. We had some community events for some of our early adopters, which worked really well. We are experimenting with ambassador program as well. However, surprisingly, what really sparked the content plunge at the beginning (we have about 500-1000 experiences uploaded every day) was when we started hiring for positions in our marketing team. We asked candidates to get to know Heylets before they applied, and some candidates posted over 200 experiences in the space of a few days. We are still testing what paid acquisition channels will work best for HeyLets (I just got back from grow.co Mobile Acquisition Unlocked) and at what price. But we believe that growth should come from having a great product, so the product team is working hard on delivering a seamless end to end experience for the user... One thing that didnt work as well as we had hoped was our PR - we partnered with a company that didnt work out so well for us in terms of exposure they were able to achieve. We learned a lot though, and will not make the same mistakes again. There is a long way to go, but definitely very exciting to be on this journey!

@marchoag Thanks Marc!

@marchoag Thanks Marc!

@iamjoshuascott thanks Josh!