I'm confused about the "grab and go" feature. The camera seems to detach from the base, allowing you to take the camera somewhere else. Is this camera supposed to be used like a GoPro?
I'm also confused about how the camera seems to move in the product video. It is implied that the camera can pan and tilt using motors in the base, but this feature is not mentioned on the website. The company is sure pushing the stylish design as the core driver of this product. I'm certainly not their core audience. The app's feature set, ease of use, and reliability all matter much more to me, not to mention image quality, cloud and local storage, notifications, etc.
After our car got stolen out of our driveway, I've been really interested in home security cams. But one thing I'd love to see is some machine learning applied to the videos stored in the cloud. I want to be alerted if a human face is detected somewhere (especially outside), not every time a car drives by.
Try integrating something like Facebox (https://machinebox.io/docs/facebox) into the service to differentiate!