Hey Product Hunters, We're back with a brand new edition. It's been a minute since we launched our last product (Rekap), but we've got something fresh and exciting to share with you. Over the past several months, we've been grinding on a new product called "Holo" (rhymes with "solo"). We came up with this idea when Mario's wife was receiving a ton of campaign briefs from several different medium and enterprise companies asking her to promote their products on her social channels (she's a tech author with around 20k followers). Although all of the campaign briefs had similarities, they were all very different and lacking a standard. They were also super text-heavy, hard to interpret, and just plain dull! We saw an opportunity to improve the influencer outreach workflow for brands, agencies, and even existing influencer platforms. Since then, we've talked to hundreds of people along the way of building the version we're announcing today. The coolest part is the impact we can make by design. With Holo acting as a "translator" from Marketer to Influencer, we can increase the speed and quality of original content production. That's something both sides of the house can appreciate, and it ultimately benefits the end consumer. The app is currently in private beta, and we're letting people in one by one right now so that we can learn and iterate as quickly as possible. If you're interested in learning more, please sign-up through the site or contact us directly on PH. Thanks for checking us out and have a great day!

Is this at essence an influencer outreach platform? How is this different from Upfluence?