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Hypotenuse AI
p/hypotenuse-aiCreate unique copywriting and visual content using AI.
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Michael Seibel

Hypotenuse AI - Create unique copywriting and visual content using AI

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Hypotenuse AI helps you generate copywriting and visual content within seconds.

Get factual blog articles, product descriptions, marketing copy and images created in a single click—just by adding a few keywords.

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Joshua Wong
Maker
@mwseibel and @ycombinator — huge thanks for hunting us! Hey Product Hunt 👋 We built a thing. It’s called Hypotenuse AI and it has a purple (triangular) tortilla chip as its mascot. 🤷‍♂️ Why? @leanpeach and I previously built our own brands (sandals and soap) on the side, and found content writing and creating visuals to be the most tedious part. Lin was an early Stripe employee in the region who wanted to make companies easier to start and grow, while I was a machine learning scientist at Amazon Alexa. We created Hypotenuse AI to marry my research on content generation with our interest to solve these problems. 🔮 What’s Hypotenuse AI? Hypotenuse turns a few keywords into entire blog articles, pictures, artwork and other marketing copy like product descriptions, Instagram captions, emails, ads and more. Did we mention it can also help you write an angry email to your boss? 🤤 What makes us excited about Hypotenuse? 📐 Write entire drafts of blog articles and content in just a few clicks—fill that blank space without Taylor Swift. 📐 Generate one-of-kind pictures and art by just describing what you want—I can draw a smiley, but for everything else, you should ask our AI. 📐 Research factual content and citations with our AI Content Detective tool—kinda like a PhD student that doesn’t complain. 📐 Create eCommerce content in bulk with integrated workflows—how else would I write 100 different descriptions for a bar of soap? 📐 High quality content: we’ve built up a lot of proprietary datasets and models, so would love to hear how people find our AI’s writing! After lots of coffee and code, we released our self-serve platform earlier this year, and since then we’ve been building non-stop. We’re still early with a long road ahead, so we’d love to get any feedback at all! P.S. our AI may have helped us write some of this ;)
Fares
@mwseibel @ycombinator @leanpeach @joshua_wong1 Congrats on the launch 🚀
Jay Too
Maker
@joshua_wong1 We've come a long way from product descriptions on Shopify to all that our platform can do now. Happy to be a part of the amazing team 🙌 Cheers to everyone who has contributed to our platform, whether as a user or working behind the scenes. We've got so much more in store!
Joshua Wong
Maker
@emytka thank you Evelyn!
Kenneth Lou
@mwseibel @ycombinator @leanpeach @joshua_wong1 grats guys! Keep hustling! AI gonna help the world become a better place hopefully. 🌎
Philipp Schwengel
That's absolutely amazing @joshua_wong1, really comes in handy for us now! I'm bad at copywriting, but need to do a lot of it atm :D Will use it for sure!
Joshua Wong
Maker
@phil_schwengel thank you! Would love to see how it goes on your content :)
Philipp Schwengel
@joshua_wong1 One request/feedback I would have: I personally prefer when I can close (and potentially resume later) the onboarding flow instead of being forced into doing it all right at the beginning
Joshua Wong
Maker
@phil_schwengel that's a great point—thanks for the feedback! We're actually planning to add in a way to try it out without the onboarding flow too. Coming soon :)
Naveed Rehman
Cool to see another wonderful AI app today. There are many tools available but this one seems more promising. How is it different from the giants, copy.ai, for example?
Low Lin-Hui
Maker
@naveed_rehman Thanks Naveed! Good question— there are a couple of things we've focused on: 1. Accuracy of content: An existing issue with AI tools is getting factual content, especially for really new things like the iPhone 14. We've built a research tool that extracts real-time facts and stats to guide the AI towards an accurate output. 2. Writing quality: We focus a lot more on the writing quality, and have heard feedback that our output is conversational and reads better than quite a few of the others. 3. All-round content creation: Aside from writing, we also recently launched AI image generation, as we hope to cover as much ground on all types of content as possible.
Haseeb Awan
@naveed_rehman @leanpeach Isn't that all of these are powered by GPT-3 so results should technically be same or you're adding some thing additional
Low Lin-Hui
Maker
@haseeb We use a combination of different techniques, and so the output and quality is pretty different. Would love to hear what you think if you try it out!
samantha soh
Such a neat tool for me as a designer especially when i need to work with real content. Goodbye to lorem ipsum :P
Low Lin-Hui
Maker
@samantha_soh Thanks Sam! Time to banish the lorem ipsum generator for good 👊
Jon Y
This is a *expletive* game-changer. Just generated a product description for my (currently on hiatus) sourdough store in seconds. Looks like I need to start baking again
Low Lin-Hui
Maker
@jon_y Thanks Jon! Please unleash your *expletive* good sourdough on the world
Rahul Nair
Looks interesting. Pretty useful and nice design, congrats on your launch!
Joshua Wong
Maker
@rahul_nair93 Thanks Rahul!
Celine Wee
I’ve used this product - the outlining function is helpful. Excited also for the LinkedIn post feature
Low Lin-Hui
Maker
@celine_wee Thanks Celine! Hope we can unblock the friction to posting more on Linkedin :)
Paul Rusyn
Wow 🤩 I am an AI products fan. Congrats on the launch 🚀 If you need some help with the logo and brand identity, feel free to contact me!
Joshua Wong
Maker
@pavell2l thanks Pavel! Excited to hear your thoughts on our AI product :) Will definitely look into your logo/brand identities too!
Rajagopal Natarajan
The product works quite well. As well as a real human would do. This is production quality content. Great work! Look at the content generated for two grey running t-shirts, which have almost similar attributes specified (product features field) - https://ibb.co/m9DFwbg. Also, played around with the same image with variations in product features text and title text - https://ibb.co/JFvRWNF. The results are pretty good. It doesn't use any cues from the images uploaded. Could be a future consideration. This is a wonderful v1! I've handled the shopping experience for multiple e-commerce destinations across categories. These include impulse buy / subjective buy categories like fashion / furnishing, functional buy / objective decision making categories like phones / laptops and eveything in between like sportsgear. One of the common exercises that had to be done for most subjective buy categories was this content creation. We would use an army of content writers to write creative content for these products, have guidelines around how to balance the content for human consumption as well as SEO, and monitor quality of content periodically. Content writers get a fatigue after some time and the content starts looking very similar. We move them across categories to break the fatigue and improve freshness. There are people in the team who do proof-reading, verify quality scores, verify adherence to guidelines around keyword stuffing, etc. and then the content goes live. Time from inventory inward to catalog live is a metric we track and optimize on. Content creation is generally around 20-25% of that time, and cost-wise it is roughly 10-15% of the overall cataloging cost. This approach seems to be a great solution to optimize time, quality, consistency, adherence to guidelines. You could potentially give addons in the generation pipeline to address specific needs - style (street vs formal vs regional lingo, etc), SEO, humor (throwing in a GPT3 model), etc. I can't stop imagining the possibilities. Looking forward to more.
Low Lin-Hui
Maker
@rajagopal_natarajan Hey Rajagopal, thanks for trying it out so throughly and for the feedback! There's an SEO keyword optimization feature right now, though it's tucked away in the 'advanced options' settings. Might be a good one for us to make more obvious in the flow, however. I'd love to hear more about the quality score you mentioned. Is that a mix of qualitative and quantitative metrics? Curious to hear as well what made up the rest of the 75% to 80% time from inventory to catalog, as we're on the lookout for other parts of the workflow to optimize for as well (also, style is coming up very soon!)
Cezary Dobrowolski
At first, I was very skeptical, cause it looks like "yet another AI gibberish generator". The article it produced proved me soooo soo wrong. It's awesome, and now I really do consider subscribing. Check the article it produced: https://www.linkedin.com/feed/up...
Low Lin-Hui
Maker
@wekh Hey Cezary, thanks and I'm glad you got great results! Love the image generated as well. We promise we didn't time our launch on the same day as the Merge, but it's a great subject to write about.
Clement Wong
Cool! Not sure how well it fares against the army of university essays I have piled up on the side...but will definitely be giving this a shot 😎
Low Lin-Hui
Maker
@clementwjl Thanks Clement, hope you're not too buried!
Selin Cakir
Looks super nice and useful for content creator! Congrats on your launch!
Joshua Wong
Maker
@selincakir thanks Selin! Appreciate the support :)
Sascha Reuter
Congrats Joshua and team, big fan of your product! You basically solved writer's block for everyone right here!
Joshua Wong
Maker
@sreuter thank you! Big thanks for being an early user :)
Abid Unnisa
As a content creator myself, I have explored a few apps which help build content but this one looks more promising.
Joshua Wong
Maker
@abid_unnisa awesome. Would love to get your feedback as a content creator!
Anton Dreyer
Congrats on the launch!! Love what you're both doing here and proud to be watching and supporting from the sidelines <3
Joshua Wong
Maker
@anton_dreyer thanks Anton! Appreciate the support :)
Low Lin-Hui
Maker
@anton_dreyer Thank you Anton, and always appreciate the cheers and support!
Clotilde Marès
Great product! Does it work in French?
Joshua Wong
Maker
@clotilde_mares Absolutely! We support over 25 languages and French is one of them :)
Joshua Wong
Maker
@clotilde_mares great! let me know if you need any help at all or have any feedback for us
Megan Yee
Huge fan of this! Tried to generate a blog article and the research + paraphrasing tool really amazed me, definitely something I've not seen in the many AI copywriting tools out there today. Looking forward to generating more fun stuff with this tool. P.S. I must say that the user experience is pretty amazing!!! Congrats on your launch! ;)
Low Lin-Hui
Maker
@ydymegan Thanks Megan! ;)
Louis Wood
I've worked with Joshua and the team since Fall of 2020 when they were just beginning. The product has made evolved and made lots of great revisions since then and the addition of visual content creation makes it a double threat! Lovely people to work with and great support!
Joshua Wong
Maker
@lawtx thanks for being an early user Louis! Your feedback helped us a ton.
Hugh Lagrotteria
This is the first AI-powered content generator I've seen that offers custom-made images and product descriptions — so cool 😎! I see so many great use cases for Hypotenuse AI in the startup I'm building. Excited to explore more and give it a try. Congrats on the launch @joshua_wong1 @leanpeach an and team! 🚀💯
Low Lin-Hui
Maker
@joshua_wong1 @hugh_lagrotteria Thank you so much Hugh! Excited to see what you generate with Hypotenuse, would love to hear we can make it work better for you too.
Florian Buguet
Congratulations on the launch and the journey @joshua_wong1 !!!
Joshua Wong
Maker
@flobbgt Thank you Florian! Appreciate it