Hey everyone, Speaking with one of my colleagues, a particular statement started making me think: > 99.88% of images are not being sent in the optimal format Imagine a scenario where overnight, all websites around the world started optimizing their images (and videos). How much carbon would that save? While there's a lot of awesome tools out there, none of them focus specifically on images (or media) and how optimization can help, which is where Image Carbon comes in. Test your site and see what kind of impact you can have by optimizing your images!

I just tried the tool with a couple of my sites, and the results are not what I expected. All of the images have WebP versions, yet the tool loads the fallback JPG or PNG variants. Also, it's weird that lossy AVIF is suggested for all images. It looks like the tool is just trying to squeeze every bit out of the images with every option. I tried converting some example images to the suggested AVIF size and the pictures definitely look worse than the WebP or PNG counterparts. I would suggest setting more sensible compression options for AVIF. In most cases it's not an option for sites to reduce the quality of their images to save 5kb.

LOVE THIS, Colby! What a fantastic idea! I'm looking forward to seeing what I can learn about my own properties online. Good luck with the launch!

Great site with an even better message