Marina Ekroos

Image Display Control - The next generation of responsive images

Image Display Control is the next generation of responsive images. It connects different sides of web ecosystems and photography workflows, making it easy to ensure that image assets are shown correctly everywhere and always.

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Marina Ekroos
Hey Product Hunters! We are thrilled to announce the launch of Frameright and Image Display Control here on Product Hunt. Frameright is designed for individuals and organizations that use images for internal and external communication, as well as in their products. Our goal is to eliminate ambiguity in image usage, save time, and enable better communication. Even the process of launching on Product Hunt involved navigating through various image requirements. We aim to eliminate confusion when it comes to publishing images. Here's how it works: 🧑‍🎨 Creators can save display instructions in the image file's metadata using the browser-based Frameright.app at https://frameright.app 🛠 Developers can integrate IDC metadata support into their systems using our open source libraries at https://github.com/Frameright 🌈 This idea stemmed from the personal experiences of my co-founder Ilkka and myself, but from different perspectives. The concept of using metadata for display instructions arose when we were trying to bridge the gap between tech ecosystems and photography workflows. From the developer's side, Ilkka and his customers encountered issues with pictures in every project. As a photographer, I experienced frustration because I couldn't do my work effectively. Image size requests kept increasing, and no one knew how the images would be cropped in the end. The processes were messy, and the end result was unsatisfactory. During my master's thesis, I observed that the emerging digital environment was significantly changing the way images are cropped and composed, which was gradually transforming visual culture and storytelling on a large scale. We are building Frameright and IDC because we want to ensure that visual storytellers have the right tools in the future to freely express their stories. 📡 Today, we would love to learn more about what parts of IDC and Frameright resonate with you at this stage Cheers, Marina
Ben Costantini
A big fan of what you're building, with so many use cases for creators and publishers alike. How do you see AI helping your users in the future?
Marina Ekroos
@bencostantini thank you for you support! AI is a challenging topic for all creators and publishers. We’ve built our Frameright AI in-house with help from media companies and news agencies because it’s really important for us to understand what kind of impact it can have on visual culture. I think AI can be really helpful, but it shouldn’t be the only approach. Instead we’ve taken an “augmented intelligence” approach, where the AI gives suggestions and guidance, but those can be improved by human users. Context, content and intention is important in news, sales and communications, so it’s important for us that the final decision is always in the hands of the user. This goes really well with Image Display Control’s metadata approach, because the correct display options can be updated by anyone in the workflow at any time. But with that said, we have some interesting new AI things coming out soon, so keep your eyes open 👀
Nico Lumma
I'm one of the investors who backed Frameright from the start. The team continues to deliver great stuff. Check it out!
Marina Ekroos
@nico thank you for believing in us! Let us know when you are in Berlin 🚀
Minh Nguyen
very intuitive and easy to use!
Marina Ekroos
@theminh Thank you! It's been great to have you as one of our earliest users, your feedback has been really important 🙏
Ilkka Järstä
@theminh Great to have you on board!
Kiril Videlov
This looks great! The metadata based approach is interesting and should make it possible to connect multiple services and systems without a complicated network of APIs. Nice work!
Marina Ekroos
@videlov Thank you, let us know how it works for you 🙏
Jana Schellong
Big Frameright fan here 🙋‍♀️
Ilkka Järstä
@jana_schellong thank you from a big Beams fan 🙌
Sarvpriy Arya
Congratulations on launching Frameright and IDC! can we add the metadata instructions on images?
Ilkka Järstä
Thank you @sarvpriy_arya ! Yes, you can use our browser-based editor at https://frameright.app to add IDC metadata inside image files. You can find our tutorials here https://www.youtube.com/playlist... and I'm also happy to onboard you over a video call if you want to :)
Thién D. Nguyen
Innovations like your product are an important part to build the next chapter of the internet! Big fan of the product and the team, never stop innovating!
Marina Ekroos
@thiendng Thank you, you are such an inspiration 💎
Íñigo Corcuera
Love the feature, I will definitely try it out!Thats an amazing app you guys have. Keep the good work!
Marina Ekroos
@ingio Thank you! Let us know how Image Display Control fits your needs, we are always super happy to learn more about all kinds of use cases and new ideas 💡
Madeline Lawrence
🖼️🖼️🎞️
Brendon Goodmurphy
What a great concept!
Mario Arabov
As always great products, coming out from a great team! Congrats on the launch 🚀
Ilkka Järstä
@mario_arabov Thank you for the kind words and the support 🚀
Derek Footer
💡 Bright idea
This product solves a lot of problems for creatives, particularly automating tedious design tweaks, saving an amazing amount of time. I can't imaging any designer not getting a huge boost in productivity. To me this is another Figma – enabling designers to radically improve workflow and focus on what the do best, create.
Marina Ekroos
@dfooter1 Thank you so much for your kind words! 🌈
Andrii Degeler
Looks great! I really hope more major platforms would introduce support for the format.
Marina Ekroos
@shlema Thank you so much for your comment, and yes, I agree. I hope to see more media houses adopting IDC, as it has proven to save a lot of time (and nerves).
Josef Fallesen
This seems interesting!
Marina Ekroos
@josef_fallesen1 Thank you so much for your kind words! 🌈
Dennis
💡 Bright idea
Innovation at it's finest. Brand experience is becoming more important than ever, and images are a key part of this. At the same time, every platform uses their own dimensions which are ever so slightly different, changing the outcome completely. Frustrating process, with now finally a promising solution!
Marina Ekroos
@dvh Thank you so much 💎 We are stoked here to read your words.
Elena E
💎 Pixel perfection
As a journalist, handling pictures in the CMS can be a big frustration. This product has a very elegant approach to the problem - using image metadata to add the different cuts directly to the image. This way the cut can be edited by the fotografer, picture editor or even at the picture agency. I think that could potentially really improve workflows as well as the look of websites. Really cool!
Marina Ekroos
@elena_e Thank you for your amazing words. It means a lot for us to hear this from a journalist 💎
Kare Nieminen
Congrats on the launch 👏🏻 This is a solution that immediately gives you the feeling that why this hasn’t existed for a long time! That’s usually a very positive signal 🚀
Marina Ekroos
@kare Great to hear that what we are doing immediately connected with you. We hope to see others will pick up the signals as quickly too 🚀
Qianhua Ge
Congratulations on the launch of Frameright and Image Display Control! It's exciting to see a solution that addresses the challenges individuals and organizations face when working with images for communication and product purposes. I believe that these tools have the potential to significantly enhance the image publishing process and improve the overall visual storytelling experience. Congratulations once again on the launch, and I look forward to seeing how Frameright and IDC evolve. I'm excited to explore the features and provide feedback to help shape the future of these tools.
Marina Ekroos
@qianhua_ge Thank you for your comment. We appreciate any additional feedback once you have had the opportunity to further explore Frameright and IDC. Please feel free to reach out to us if you have any questions.
Sara Smith
Congratulations on the launch! The struggle with image ambiguity and the time wasted on figuring out image requirements is something I can relate to all too well.
Marina Ekroos
@sara_smith12 Thank you! We are happy to hear that we can make your life much easier now. Please reach out to us, and we will ensure a smooth onboarding process for you. You will no longer have to waste time trying to make images fit ✨