Inside
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jason
Inside.com — The network of email newsletters
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Jack Smith
@jason genius idea to essentially do a 'kickstarter model' to get people to subscribe to email lists before deciding whether to launch them or not.
Nathan Baschez
@_jacksmith @jason My intuition says people don't subscribe to newsletters just because it's on a topic they're interested in, but because they vibe with the unique perspective coming from the human(s) behind it. If I were running this, I'd put a face and a name next to each newsletter and recruit an awesome person to "own" each newsletter. Each newsletter would also get it's own branding and voice. I'd basically build the Vox Media of newsletters. Curious to hear what you think about this idea, @Jason!
Tobi Hikari
@nbashaw @_jacksmith @jason I totally agree to that. I subscribe to newsletter above all because of the unique perspective of a person.
jason
@nbashaw @_jacksmith that's on the roadmap... if we have 1,000 folks subscribed to the topic we can actually just ask them: 'who would you like to write this?' // or we could put 10 people on the page and say 'vote / nominate who should write this!' -- lots of potential to crowd source the editors!
Abe Storey
@jason @nbashaw it's probably easier to get an influencer for a topic once you have a 1k+ audience already
Drew Meyers
@nbashaw @_jacksmith @jason Agreed. Purely topic based newsletters are not of interest to me. Unique perspective of a specific person is.
Bram Kanstein (@bramk)
Brilliant pivot and I think you're really on to something - Curation hasn't reached it's peak yet I believe and it will only become more important in a world where the noise is increasing by the minute. Plus, email is surely not dead but people want to decide what they receive, so the voting on Inside is a great addition. Love it!
Justin Gough
@jason and @lons love the newsletters. Already voted and suggested 3 earlier in the week. I have been receiving the ticker for about a year and inside since the switch the daily emails. As for the AMA - I read on Twitter you are writing book....any other details to share?
jason
@justingough @lons the book is about investing in startups -- not my memoir or life story. just a simple book about what i learned investing in 150 companies
Justin Gough
@jason can't wait for this one...the life story would be killer too. Would love to help as beta reader, as someone just starting my angel investing career.
Marko
This is a great idea however, why is there a submit button below an auto-load content? With a lot of newsletters this button will become close to impossible to click on. :)
Austin Smith
@markoxvee for now you don't need to chase it more than 2-3 loads – when we have more newsletters we'll fix it. :)
Marko
@awwstn I understand that from your perspective but users have no clue this is only going to take them 2-3 loads. :D
jason
@markoxvee @awwstn fair point
Vinish Garg
Jason, love the product as I am always a fan of (carefully) curated newsletters! I see myself contributing to the product in some way, just proposed one! :)
Andy Kim
@jason Is this a pivot? Really curious to know why emails?
Ross Rojek
Great idea. Are you going to open it to outsiders? If we want to test an audience for one of our own ideas, can we?
jason
@sacbookreviewer we are letting folks suggest newsletters at the site -- but they don't go live immediately. If things go well we will let folks post ideas without us getting involved (maybe).,
Jason Allen
Nice job. I voted for several. Hopefully you get the subscribers needed to make more. I have always enjoyed the Launch Ticker. Paid Subscriber for years. :)
jason
hey everyone... if you have questions, let me know! really hoping that the crowd tells us not only which of these newsletters we should launch, but also what newsletters you would like to see us add to the page! if we hit 5,000 subscribers we will launch anything.... well, I think almost anything! (is there a topic we would do if we got 5,000 subs?!).
David Joseph
@jason already the daily round up adds so much value. I'd love to see a digital health & wellness specific newsletter probably merged with breakthrough research. Your on to something I will continue to be a subscriber to all newsletters.
jason
@dvdrjo thanks pal!
Geoff Song
@jason congratulations 🍾🌠🎉and can't wait to consume, curate and be part of this awesome email network. "yum, yum" 🤗💡💸
Bret Kinsella
@jason @LaunchTicker is superb. Just signed up for another. I like the crowdsourced newsletter concept and the UI. I'm not sure this will save journalism as per your Medium article since distribution and overhead costs are only a couple of their problems. However, it may well create another more effective distribution model that benefits from scale economies.
Clark Valberg
@jason This is great! I've basically replaced all my daily tech reading with LaunchTicker. I can't tell you how much love i've received from the folks i've turned on to it. Keep rocking!
Sarah Jukes
Nice @jason! I signed up. Couple of things—my email address when I entered it from my iPhone defaulted to an initial capital letter. Also, is there a search feature to see what categories exist?
itamar weisbrod
Love reading Inside News already, every day. Would be cool to have a version that is just intel on your competitors, daily.
jason
@itamarw now... that would be hyperniche!! if we did a handcurated newsletter for someone, it would probably cost about $10k a month to make it worth it (i.e. if IBM or Disney wanted us to do an internal service, where we read about them and curated back to their 10-250k employees what we found).
itamar weisbrod
@jason hyperniche for sure, but good for premium/enterprise option :)
Eytan Buchman
@jason @itamarw Really interesting - do you mind breaking down what that $10K price tag consists of? I'm a huge (HUGE) fan of Launch Ticker and am curious what kind of work goes into it.
Patrick Edgett
@jason do you ever look back and wish you had a co-founder for the Mahalo/Inside journey?
jason
@patrickedgett well... if i could have had Brian Alvey, who is my long-time partner, along I would have... but frankly, I don't think I'm at a place in life where my enjoyment of the startup is based on having a co-founder or not. What i really like having is a driven team that is candid and open with each other about the reality of the business, and relentless about growing it.
Keren Orian
Love your product, helps me on a daily basis with a great value
Austin Smith
@kerenorian thanks!
Joseph Hsieh
@jason This is a great way to source interest for new topics. How did you pick the threshold of 5K emails? Is that where the economics work out (Cost < LTV)? Or, is it just an arbitrary number to gauge engagement/value of a topic?
jason
@webjoe we picked a number that would show clear demand and a path to at least breakeven. The key to success in the media business I've learned, is to not over spend and under monetize. 5,000 should keep us honest and profitable!
Paisano
In my best impression of my Italian mom "what's a not to like-a?"
Dan Driscoll
Very clean newsletters that provide a solid mix of must-read and unexpectedly-interesting content. A great way to stay ahead of the curve when it comes to being "in the know," and most notably, many of the articles are not the obvious ones that typically show up in a Google News feed or Facebook feed.
Jay Gibb
I've been using the Inside app since they first launched it and it's one of my favorites curation tools for news and articles. Very excited about this next generation of Inside!
Elizabeth
Oh my word... That's a lot to get all up Inside. Oh, this are built to tilt? LOVE. @inside @jason
Swaroop Hegde
@jason Do you sit on a gold mine of awesome domain names? :)
Trevin Chow
Love the idea/product. Been a paying subscriber for Launch ticker for awhile and love the high SnR ratio there. Huge kudos to Jason and team on the pivot to these live newsletters!
jason
@trevin thanks pal... we think we've figured out a really hard, slow but important business we can build, that appeals to people who want to get smarter, faster and easier.