@rrhoover I'm sure @jason will jump in here and have more to say, but yes, you nailed it. We think email is an interesting place to build a media business (big post about the *why* of this coming soon), and building out a network of different verticals makes sense for a number of reasons: 1) organic growth happens faster in tight-knit communities than general interest ones 2) CPMs are higher in targeted verticals 3) simply, there's a hunger for news in certain verticals, and there's value in having a credible voice sifting through everything to make sense of it, analyze it, and share the most interesting stories. More verticals coming soon. Ping me if you want to be looped into some of our betas: austin@inside.com

@rrhoover We tried Apps for this, and obviously LAUNCH Ticker is doing exceptional after five years ($100k in subs, $5k per week for the ads... Which we just started). There isn't a huge business here in owning one newsletter..... But if we build a collection of them it would have a compounding effect like owning Engadget, Autoblog, Joystiq, TUAW and 80 other blogs did for Weblogs Inc. The great part is we are running a company with 1/10th cost and getting 15x the engagement than we did with Apps -- which is just massive leverage. What would your third newsletter be Ryan?! :-)

@jason hrmmm, the ideal topics might be something nascent (where are there's less competition), growing (so there's an opportunity to ride the wave), tangential to your existing properties (one that's easy to cross-promote to your audience), and has an enthusiastic community (where people are passionate to subscribe and share). In your case that might be Virtual Reality or Artificial Intelligence.

@rrhoover interesting... Yes, we've discussed Inside VR & AR, as well as Inside AI & Machine Learning. We also have to find exceptional curators to do this, so if anyone out there has ideas and 10-20 hours week, please ping austin@inside.com

@jason @rrhoover @inside How about some stuff way more specific or roductrelated like -#AmazonEcho #GoogleHome and #WhateverAppleiscomingup. As well as the cloudstuff #AWS, #Google #Microsoft #Rackspace. And maybe even Messaging from #Allo to #Whatsapp to #imessage to #wechat or maybe even business sidish #Slack and #Trello. thanks and keep up the great work.

@_jacksmith @jason Jack when you coming to Vegas next? Time we caught up since your Vungle days...

@coolbearcjs I'll let you know when I next make it out there; indeed a lot has changed. I hope you're well.

@_jacksmith and Model S 00000001, and a Model X on the way.... And will get a Founder Series of the Gen 3 for sure.... So, yes, I'm making this newsletter for myself, but also for the 1m people who will order the Model 3.

@paul_s_kemp @jason sounds like Steve Case's book of The Third Wave. Found that via James Altucher's podcast interview with Steve.

@dtemple I think any company that has over X employees, Y market cap and/or Z customer base will qualify for a newsletter 1-2 a week (or perhaps even daily). I created a blog called TUAW.com 10 years ago (AOL shut it down... With millions of users!!!), so I know how these hyper-niche products can perform. They are a pain in the neck to run because you have to constantly hire and replace smart people, and you have to be smarter than the general population, but smart people recruit smarter readers, so it's just hard -- not impossible.

@jason How is this going to give anyone more or better info than you would get from traditional sources? Do you special access? Have you got a mole inside Tesla? Are you monitoring Elon's FB messenger with chatbots? Tell us how does this become more than regurgitated news? On a side note you must have some awesome vitamins Jason cause you are seriously the hardest working man in Silicon Valley... Keep on hustling brotha...

@jason As one of the many who pre-ordered a Model 3, I'm anxiously awaiting more news about it. Will you be doing a roundup of existing news, or will you ever have your own reporting and exclusive scoops to look forward to? Looking forward to this!

@jason I guess with 2 Model Ss in the drive, I ought to sign up. (Sadly one of the Model Ss is a loaner, but still it's good for bragging rights :-) ) I'd just repeat what's already been asked, what will this newsletter bring me that I don't already get in feeds from other sources like e.g. teslarati.com?

@jason do the first hundred (or whatever number I am) signees to the list get a free Tesla?

I'll jump in and answer some of these questions. We don't have moles or special access, but we have a highly talented editorial team that pays very close attention to the industry and the company, and the thousands of publications/forums that talk about Tesla each week. We're not out doing original reporting on Tesla, but we do have experts who are digging into the various stories and providing analysis, perspective, and depth. Most Tesla fans aren't active on the forums that are out there, and most also don't have finely tuned news feeds and alerts to get just the stuff they want – but even if you ARE active on the forums and you DO have finely tuned alerts and feeds, I think you'll find that we still provide value. Of course, if we don't, you can always reply to let us know, or simply unsubscribe. @rujmah: You don't get a free Tesla for being among the first hundred signups (also, we're long past 100 signups, so you'd have missed it anyway). But, we're currently researching the possibility/ROI of giving away a Tesla Model 3 to the community. No promises, but it is something we're considering.

@david__fortino This is going to be the easiest business model in the world.... If you want to support the newsletter we will have two or three options: 1. Pay $10 a month (think Patreon), 2. Buy the third news story slot and put in a clearly labeled ad and 3. REDACTED-SINCE-ITS-A-KILLER-IDEA-WE-HAVENT-SHARED-YET!

@jason Hmmm. #1 &2 are no-brainers. Could #3, or potentially #4, be a subscriber analytics model whereby the sponsor would receive a fire-hose of all content consumption behavior generated via your subscribers?

@dflanegan Thanks pal.... One of the things I'm finding is that there is way too much content out there, and having a curator who is very smart read everything and summerize it for you is the most luxurious and efficient content experience you can have. It's like having a personal researcher working for you.....

@soroushg_ @jason perhaps that's going to be next...

@stuffcarlsays thanks pal!