Why do some products make the leap to greatness while others do not? Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. If you can not do this, then it s not worth building anything. - How do you decide which product opportunities to pursue? - How do you get evidence that the product you are going to ask your engineering team to build will be successful? - How do you identify the minimal possible product that will be successful? - How do you manage the often conflicting demands of company execs, customers, sales, marketing, engineering, design, and more? - How can you adapt Agile methods for commercial product environments?