The Verge's @caseynewton reported IG was working on live video last month. It's now rolling out to everyone. Will play around with this later today. Follow Product Hunt.
They also added ephemeral messaging for IG Direct.
Instagram continues to look more like Snapchat. 🤔
@rrhoover@caseynewton Side note, but related... there is a lot of functionality going into to a small strip at the top and scrolling horizontally to find people's stories isn't the best experience. I wonder if this section will get redesigned and given more real estate soon?
@rrhoover@caseynewton what's the reason for implementing ephemeral messages? I think it's absolutely horrible and makes communicating a huge pain in the ass - it actually ruined more than one conversation I had on snapchat. Do they design it horrible on purpose in order to push ppl to take photos? I seriously don't get it
@gabrielizaias When it comes to text I just doesn't get it, that's it. Also its super buggy on android and killed the conversation because of that more often than not. Still I don't get why you would implement that AFTER having a "normal" chat feature (that probably no one used anyway). Instagram never seemed ephemeral to me and it still doesn't.
@ianissoawesome I wouldnt be betting against Snapchat... people said this when they launched Instagram Stories
Instagram make some effort towards their content creators - I've seen some issues with Snapchat not being great towards theirs... THIS could be a huge differentiator and I hope every platform considers their creators as a key part of its success.
@bentossell I've seen my snap stories feed thin out since IG Stories launched, and only thing left I'm using it for is DM's and filters. Word tho, snapchat is lacking in that department, one of my main issues with it are metrics and discoverability. Oh, also their android app is terrible, which makes me hate my phone whenever I have to open it.
@bentossell@ianissoawesome just as much risk not having normal users incentivized to create though. Something snap has always understood with the base unit being messaging (snap). Sure, you might have less influencers with large followings (at least relative to instagram) but you hedge against going the way of Vine where normal users don't create and eventually the celebrities you created port audience elswhere
@thejfkshow it's kind of a disaster in some areas. Try using Memories or saving a Snapchat to your Camera Roll or exporting multiple Spectacle videos. It's atrocious. I suppose that is just my opinion though.
I don't think Snapchat will have so much problem with Instagram. Because, at the core, they are not the same, they don't share the same vision. Look at the Specs! All those apps can do is improve on experience.
@tsunaze and what is that vision? At the end of the day what matters is where the attention is. And Instagram has a lot more going on in that department for a lot more users.
@sanshiro No, I use both. But for myself, I only see my friends's stories on Snapchat and not in Instagram. Because I, and them still use IG as a photo app. The only stories I see in IG is from Influencers, and when I say "see", I don't even watch them. Do you watch Live from your friends often (which is what is advertised in the video)?
@nscmnto I don't know, I don't work there, but there are rumors of a IPO coming. They are not really afraid. Even, they took some of the features from IG, which is cool (rewind and pass). Instagram is backed by Facebook, so they want to eat everything they can. Seriously, if it's not for the Influencer you follow on FB and IG, do you really watch Live from your friends? I have 200+ and the last Live I've seen was 2-3 months ago.
@tsunaze it's precisely for influencers that I'm talking about. Growing a Snapchat audience is way harder than it is to grow an Instagram one. So these features make it very clear where I should be investing my time. Snapchat knows they have a massive influencer user base, and yet they don't really provide features for us. Cool filters only go so far.
Smart move.. It seems like live video integrated into existing social media apps like Instagram and Facebook has a lower barrier to entry and requires less commitment than using a separate app like Periscope. I could also see this doing very well with the new influx of creators moving from Vine to Instagram.
Lol at it killing Snapchat. Views have gone down there because SC ditched autoplay. Snapchat isn't going anywhere, but they do need to start incl ability to tag others and link out to URLs like IG just did.
Instagram Video killed Vine. Instagram Live Video has the potential to kill Persicope. And Instagram ephemeral messaging will surely pull a lot of crowd from Snapchat. This is getting interesting.
LIVE was started by silicon valley companies, but got mainstreamed in China. It goes back to US mainstream again by Ins. I guess there will more such stories go on.
Woah. If you can also share it on facebook, this will be a killer feature. Instagram is becoming the best social network in 2016, killed vine and now slowly killing snapchat and all of the live video startups trying to be.
Great job Instagram, can't wait to play with it.
Snapchat is pulling a Vine. Either they have to double down on 1 to 1 messaging and filters, or give their content creators everything they possibly need to build a following and create on their platform.
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