Instagram Reels — A new way to create and discover short videos on Instagram

@rrhoover definitely has the potential to stay but don't think it's going to capture the same "feeling" as using TikTok. It boils down to how users are being presented content and that's something that TikTok does very well, letting users discover content based on their interests and not so much on who their following, sponsored posts, etc. If IG modifies the explore function (something similar to FYP on TikTok), then I think IG might have an edge. Facebook Group is fighting for dominance in video, messaging and data with many users already using one of their apps for daily communication. The future potential is what makes Reels dangerous, if executed and "updated" correctly.

@rrhoover @mansoora_mubashra1 it'll be when they have no audience but I agree with @rrhoover it's def timely launch :)

@rrhoover If you can contact them and let them know that Instagram Reels needs a change in UI. There is a reason why TikTok placed the Like, Comment and Share button on the right and not at the bottom. There is a reason why there exists a rotating disc at the bottom right corner of TikTok. I didn't expect such a bad product in terms of UI from Facebook.

@thejfkshow "False sense of influence/popularity" is so accurate. In terms of "Any video can go viral at any moment," not so much. "They provide users with a taste of virality to entice them to stay on the platform. Your first post will likely garner quite a bit of likes, regardless of how good it is..." https://www.boredpanda.com/tik-t... It's just a ploy to get people to stay on the platform. Facebook did it in some earlier days as well. Don't fall for it. Organic reach is dead.

@thejfkshow @hiramfromthechi Organic reach is dead. why??

@ucefkh Simple--because social media is run by the largest ad platforms in the world. We are the product first and foremost. Only some are the customers. So if organic isn't reaching the audiences you want, you're more likely to pay these ad platforms (Facebook, Google, Amazon) in order to reach those audiences that you want. If organic reach dominated, it would mean less revenue for the ad platforms.

@hiramfromthechi okay got it, so say I got a social network made or a video app like pikpok, how would I get users? should i fake it like they did or how exaaactly? I am always stuck at that part! no marketing budget too

@thejfkshow @hiramfromthechi Organic reach is dead until a new platform with early traction shows up. As of now, viral traction on TikTok is stupid easy compared to other platform and extends past just the "first post".

@iralobanovskaya What does this mean?

@amrin My product was #1 on PH today until ig has revealed its one more brand new copy of something :) It's especially fun for me because I do love Tik-Tok :)